Factory Pattern is looking for a UX Designer to create user-friendly digital experiences while developing their CRO skills through data-driven optimisation and experimentation.
Salary & Contract
Location
Factory Pattern is an award-winning digital performance agency based in Cheltenham.
We specialise in UX, conversion rate optimisation (CRO), web development and digital marketing, working predominantly with ecommerce and lead-generation businesses.
Our approach is simple: understand what users need, identify what’s getting in their way and use research, data, design and experimentation to make digital experiences easier and more effective.
We’re looking for a mid-to-senior UX Designer to join our team.
This is a hands-on UX role with a strong focus on conversion. It would suit someone whose UX practice is already user-centred and data-informed, and who wants to deliberately develop their skills in CRO and conversion-focused design.
You don’t need to have had “CRO” in your job title. What’s more important is that you’re curious about how people use digital experiences, comfortable working with data and interested in understanding whether the things you design actually work.
As our UX Designer, you’ll combine creativity, user-centred thinking and data to improve the websites and digital experiences we work on.
We’re not looking for someone who designs based purely on aesthetics.
You’ll use customer behaviour, analytics and research to understand what’s preventing people from converting, recommend ways to improve their experience, and then design and test solutions.
You’ll work across ecommerce and lead-generation websites, from larger website redesigns through to ongoing CRO programmes.
This isn’t a CRO strategy role. Strategic direction, cross-channel priorities and high-level positioning with clients sit elsewhere within the team.
Your role is much more hands-on: designing, testing, analysing and recommending.
You’ll work within a defined strategic direction, using what you learn from users and data to make better design decisions and feeding those insights back into the wider team.
Your role will include:
Leading UX activity across website, ecommerce and CRO projects
Analysing websites and customer journeys to identify friction and conversion opportunities
Conducting UX research and turning behavioural insights into practical recommendations
Creating user journeys, user flows, wireframes and interactive prototypes
Designing intuitive, conversion-focused digital experiences in Figma
Using analytics, heatmaps and session recordings to understand how people behave
Developing evidence-based CRO hypotheses
Designing variations for A/B tests and experiments
Supporting the planning and delivery of experimentation
Analysing test performance and using what we learn to inform future design decisions
Carrying out UX audits and presenting clear, commercially focused recommendations
Working directly with clients to understand their business and customer objectives
Presenting UX concepts, research findings and optimisation recommendations
Collaborating closely with developers, designers, project managers and digital marketing specialists
Supporting projects from discovery through design, development and launch, then continuing to optimise them
Maintaining high standards across usability, accessibility and responsive design
CRO is an important part of what we do at Factory Pattern, and this role gives you the opportunity to develop your skills in it.
You might already have experience with CRO, experimentation or behavioural analytics. Or you might be an experienced UX Designer who has increasingly found yourself using data to inform your work and wants to take that further.
Either way, we’re not expecting you to arrive as a CRO strategist.
You’ll develop your CRO experience by applying your UX skills to real-world optimisation programmes. That could involve:
Identifying where users drop out of customer journeys
Reviewing analytics and behavioural data
Analysing heatmaps and session recordings
Turning observations into testable hypotheses
Prioritising opportunities based on evidence and potential impact
Designing variations for experiments
Reviewing A/B test results
Understanding why an experiment did or didn’t work
Turning successful experiments into permanent UX improvements
Helping clients get more value from their existing website traffic
Over time, you’ll build a stronger understanding of the complete optimisation cycle:
Research → identify → hypothesise → design → test → learn → iterate
The important thing is that you’re interested in developing that capability and using evidence to make better design decisions.
You’ll need strong commercial experience in UX or digital product design, ideally within an agency environment.
We’re particularly interested in UX Designers whose work already demonstrates an interest in user behaviour, data and performance.
We’re looking for someone with:
Strong commercial UX or digital product design experience
A strong understanding of user-centred design
An interest in CRO and conversion-focused design
Experience designing ecommerce and/or lead-generation journeys
Confidence creating wireframes, user journeys and interactive prototypes
Strong Figma skills
Experience using research or data to inform design decisions
An understanding of analytics and behavioural data
Familiarity with heatmaps and session recordings
A good understanding of responsive web design
A portfolio that demonstrates your UX thinking, not just the finished visual design
Confidence explaining the thinking and evidence behind your design decisions
Confidence communicating directly with clients and stakeholders
Previous experience with CRO, experimentation or A/B testing would be a big advantage, but you don’t need to be a CRO specialist.
Previous experience working within a digital agency would also be advantageous.
Experience with some of the following would be particularly useful:
GA4
Hotjar or Microsoft Clarity
A/B testing and experimentation platforms
Shopify
WordPress and WooCommerce
Ecommerce UX
UX audits
Accessibility and inclusive design
Front-end development principles
SEO, PPC and wider digital marketing
You don’t need to be a developer or digital marketer.
But you should understand that UX doesn’t operate in isolation. You’ll be working alongside these disciplines, so understanding how UX fits into the wider digital customer journey is important.
You’ll join a close-knit, multidisciplinary team covering UX, design, development, digital marketing, data and project management.
We work collaboratively rather than operating in isolated departments.
That means you’ll regularly work with people with very different specialisms, share ideas, challenge assumptions and work together to find the best solution.
We’re a relatively small team, so you’ll have the opportunity to make a real contribution rather than being one small part of a much larger process.
We’re looking for someone who is naturally curious.
Someone who wants to understand why users behave the way they do rather than simply designing what they’ve been asked to design.
You’ll be comfortable balancing user needs with commercial objectives and increasingly using evidence rather than assumptions to support your decisions.
You’ll ideally be:
Curious and analytical
Commercially aware
Proactive and comfortable taking ownership of your work
Confident challenging assumptions constructively
Comfortable presenting your thinking to clients
Collaborative and happy working as part of a small specialist team
Interested in the bigger picture rather than simply completing design tasks
Interested in developing your CRO and experimentation skills
Motivated by seeing measurable results from your work
You’ll have the opportunity to combine UX design with CRO and develop your skills in an area that’s becoming increasingly important to the way digital experiences are designed.
You’ll get:
£40,000–£50,000 salary
Hybrid working from our Cheltenham office
The flexibility to work in the office up to five days a week if you prefer
The opportunity to join an established, award-winning digital agency
Work across ecommerce and lead-generation businesses
Hands-on experience with CRO and experimentation
The opportunity to develop your conversion-focused design skills
Direct relationships with clients and exposure to wider digital strategy
A collaborative, multidisciplinary agency environment
Exposure to UX, CRO, ecommerce, development and digital marketing
The opportunity to see the measurable commercial impact of your work
If you’re an experienced UX Designer who wants to go beyond producing wireframes and interfaces, understand more about how your work performs and deliberately develop your skills in CRO and conversion-focused design, we’d love to hear from you.
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