Factory Pattern is looking for a UX Designer to create user-friendly digital experiences while developing their CRO skills through data-driven optimisation and experimentation.
Salary & Contract
Location
Factory Pattern is an award-winning digital performance agency based in Cheltenham.
We specialise in UX, conversion rate optimisation (CRO), web development and digital marketing, working predominantly with ecommerce and lead-generation businesses.
Our approach is simple: understand what users need, identify what's getting in their way and use research, data, design and experimentation to make digital experiences easier and more effective.
We're looking for a mid-to-senior UX Designer to join our team.
This is a hands-on UX role. It would suit someone whose UX practice is already user-centred and data-informed, and who wants to deliberately develop their skills in CRO and conversion-focused design.
As our UX Designer, you'll combine creativity, user-centred thinking and data to improve the websites (ecommerce and lead-generation) and digital experiences we work on.
You'll use customer behaviour, analytics and research to understand what's preventing people from converting, recommend ways to improve their experience, and then design and test solutions.
This isn't a CRO strategy role. Strategic direction, cross-channel priorities and high-level positioning with clients sit elsewhere within the team.
Your role is much more hands-on: designing, testing, analysing and recommending.
Project ownership
Leading UX activity across website, ecommerce and CRO projects
Supporting projects from discovery through design, development and launch, then continuing to optimise them
Research and analysis
Analysing websites and customer journeys to identify friction and conversion opportunities
Conducting UX research and turning behavioural insights into practical recommendations
Using analytics (Google Analytics 4), heatmaps and session recordings to understand how people behave
Carrying out UX audits and presenting clear, commercially focused recommendations
Design
Creating user journeys, user flows, wireframes and interactive prototypes
Designing intuitive, conversion-focused digital experiences in Figma, including full website designs as well as individual pages and components
Maintaining high standards across usability, accessibility and responsive design
CRO and experimentation
Developing evidence-based CRO hypotheses
Designing variations for A/B tests and experiments
Supporting the planning and delivery of experimentation
Analysing test performance and using what we learn to inform future design decisions
Clients and collaboration
Working directly with clients to understand their business and customer objectives
Presenting UX concepts, research findings and optimisation recommendations
Collaborating closely with developers, project managers and digital marketing specialists
CRO is an important part of what we do at Factory Pattern, and this role gives you the opportunity to develop your skills in it.
Either way, we're not expecting you to arrive as a CRO strategist.
You'll develop your CRO experience by applying your UX skills to real-world optimisation programmes.
Over time, you'll build a stronger understanding of the complete optimisation cycle:
Research → identify → hypothesise → design → test → learn → iterate
The important thing is that you're interested in developing that capability and using evidence to make better design decisions.
You'll need strong commercial experience in UX, ideally within an agency environment.
We're particularly interested in UX Designers whose work already demonstrates an interest in user behaviour, data and performance.
This role expects self-direction from day one.
We're looking for someone with:
Strong commercial UX experience
An interest in CRO and conversion-focused design
Experience designing ecommerce and/or lead-generation journeys
Confidence creating wireframes, user journeys and interactive prototypes
Strong Figma skills
Experience using research or data to inform design decisions
Hands-on GA4 experience - comfortable building reports and interpreting funnels and drop-off points yourself, not just reading dashboards someone else built
A portfolio that demonstrates your UX thinking, not just the finished visual design
Confidence explaining the thinking and evidence behind your design decisions
Confidence communicating directly with clients and stakeholders
Previous experience with CRO, experimentation or A/B testing would be a big advantage.
We need someone who's used to juggling multiple client accounts, competing priorities and fast turnarounds. If you haven't worked agency-side, you'll need to show us you've operated in an equivalent environment.
Experience with the following:
Shopify
WordPress and WooCommerce
UX audits
Accessibility and inclusive design
Front-end development principles
SEO, PPC and wider digital marketing
You don't need to be a developer or digital marketer.
But you should understand that UX doesn't operate in isolation. You'll be working alongside these disciplines, so understanding how UX fits into the wider digital customer journey is important.
You'll join a close-knit, multidisciplinary team covering UX, design, development, digital marketing, data and project management.
We work collaboratively rather than operating in isolated departments.
That means you'll regularly work with people with very different specialisms, share ideas, challenge assumptions and work together to find the best solution.
We're a relatively small team, so you'll have the opportunity to make a real contribution rather than being one small part of a much larger process.
We're looking for someone who is naturally curious.
Someone who wants to understand why users behave the way they do rather than simply designing what they've been asked to design.
You'll be comfortable balancing user needs with commercial objectives, confident challenging assumptions constructively, and increasingly using evidence rather than assumptions to support your decisions.
You'll have the opportunity to combine UX design with CRO and develop your skills in an area that's becoming increasingly important to the way digital experiences are designed.
You'll get:
£40,000–£50,000 salary
Hybrid working from our Cheltenham office
The flexibility to work in the office up to five days a week if you prefer
If you're an experienced UX Designer who wants to go beyond producing wireframes and interfaces, understand more about how your work performs and deliberately develop your skills in CRO and conversion-focused design, we'd love to hear from you.
FAQ
Day-to-day, you're in Figma a lot, designing UI across websites, emails, ads and similar assets. But the job isn't just producing designs, it's knowing where to look to see whether a design actually performed, finding the data, redesigning based on it, testing, and interpreting the results. That's the hypothesis, test, learn cycle in practice. It's hands-on, not oversight, so you're the one doing this day-to-day rather than directing someone else through it.
We're AI native. It's built into how we work day-to-day, not bolted on as an extra. You'll be expected to use AI tools where they speed up research, prototyping or analysis, but the judgement and the final decisions are still yours. We're not looking for someone who lets AI design for them, we're looking for someone who knows how to use it well.
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