Being on Shopify gets you a store. It doesn't automatically get you a sale.
We're an official Shopify Partner — and a CRO agency first. We help ecommerce brands build, improve and optimise Shopify stores that turn the traffic they've already got into revenue, without increasing ad spend.
★★★★★ 5.0 based on 26 reviews
“We recently worked with Factory Pattern on a UX project and were absolutely delighted with their detailed audit/review.”
Melissa Flynn
FFØR Hair
It's not a badge you can buy. It's one Shopify has to give you.
Shopify Partner status is earned through proven delivery, technical accreditation, and ongoing standards Shopify holds partners to as the platform evolves. Working with one means:
A team that understands Shopify's architecture, apps and ecosystem — not just the theme editor
Direct access to Shopify's partner tools, resources and support channels
A partner who stays current as Shopify ships new features and checkout capabilities
A track record Shopify itself is willing to vouch for
Accreditation tells you who Shopify trusts to build things properly. It doesn't tell you who's going to make the store sell. That's the bit most partners leave out — and it's where we start.
Shopify gives you a strong foundation. What you build on top of it decides whether it makes you money.
Scalability
From first sale to seven figures, without the infrastructure headaches of a self-hosted platform.
Ease of management
Non-technical teams can run and update the store with confidence, day to day.
Security
Hosting, PCI compliance and platform updates, handled.
Ecosystem
A huge library of apps and integrations means most requirements are covered without custom dev.
Performance
Built for speed and reliability — including on the days that matter most, like Black Friday.
Integrations
Native and app-based connections into the marketing, fulfilment and finance tools you already use.
Most Shopify agencies stop once the store's live. We think that's when the real work starts.
Shopify Partner — accredited, experienced, embedded in the platform's ongoing development
Ecommerce specialists — we work exclusively on the commercial side of digital
CRO-first, not dev-first — every decision gets judged against one question: does this convert better?
UX expertise — grounded in how customers actually behave, not what looks good in a mockup
Strategy before implementation — we start with your customers and your numbers, not a theme
Evidence-led — backed by analytics, behaviour data and testing, not opinion
Anyone can build you a Shopify store. Our job is making sure it earns its keep.
Shopify Websites
New builds and platform migrations — fast, flexible, and built to convert from day one.
Shopify UX
Audits and redesigns that strip friction out of the journey, from landing page to checkout.
Shopify Conversion Optimisation
Structured, data-led optimisation of live stores. More sales from the traffic you're already getting — our core specialism.
Ecommerce Strategy
Evidence-based roadmaps that tie your Shopify store to commercial goals, not platform best practice for its own sake.
Ongoing Optimisation
Continuous testing and refinement, so performance keeps climbing after launch — not flatlining.
Moving to Shopify doesn't automatically increase sales. We wish it did.
We call the gap between the visitors who land on your store and the ones who actually buy Wasted Traffic — and on Shopify stores, it's usually hiding in plain sight: a checkout with too many steps, product pages that don't answer the one question stopping someone buying, a mobile experience that's clearly an afterthought.
Every visitor who leaves without buying is traffic you already paid for. The store's job is to convert them. Ours is making sure it does — using The Easy Way™: motivate the right visitors, remove friction from their journey, cut the distractions competing for their attention.
Real, sustained growth comes from continually improving the things that actually decide whether someone buys:
User journeys — can someone find what they came for, fast?
Product pages — do they answer the objections that kill a sale?
Checkout — how much friction sits between "add to basket" and "order confirmed"?
Trust — does the store give people confidence to hand over their card details?
Mobile — is most of your traffic getting a first-class experience, or a compromise?
Conversion rate — how much of your traffic is actually turning into revenue?
The best Shopify stores are never "finished." They keep evolving.
Testing — validating changes with evidence, not guesswork
Customer insight — real behaviour, not assumptions
UX improvements — refined as customer expectations shift
Conversion optimisation — actively managed, not left to chance
Analytics — the foundation for every decision, not an afterthought
Every month a store isn't being optimised is a month of traffic converting below its potential. The brands that grow fastest treat their store as a living asset — reviewed and improved continuously, not rebuilt from scratch every few years.
No slide deck. No hard sell. Just a straight conversation about your store and where the opportunity is.
We'll typically cover:
Where your current store is likely losing conversions
Whether Shopify's the right fit, if you haven't migrated yet
What a realistic optimisation roadmap looks like for your business
Whether we're the right team for it — and we'll tell you honestly if we're not
15–30 minutes. Worst case, you leave with a clearer view of your store than you had going in.
See how we’ve helped ambitious brands increase revenue, optimise conversions, and unlock real growth - without chasing more traffic.
“We recently worked with Factory Pattern on a UX project and were absolutely delighted with their detailed audit/review.”
Melissa Flynn
FFØR Hair
“They created a website which customers have already complemented is easier and more efficient to use”
Karim Dastgir
NILC
“Their focus on User Experience has improved our conversion rate.”
Tiffany Bishop
Majestic Athletic
“The team turn goals into actionable insights and consistently bring fresh ideas. Skilled, personable, and love a challenge — couldn’t recommend highly enough.”
Gabbie Agrusa
Blushes
“We partnered with Factory Pattern to enhance our Shopify store and digital marketing strategy. Their team delivered a site we’re proud of and helped drive measurable growth through PPC, SEO and email.”
Al Shariat
Coconut Merchant
An agency or developer officially accredited by Shopify for proven expertise building, launching and growing stores on the platform.
Direct platform access, proven delivery, and accountability to Shopify's own standards — plus a team that understands the platform's full capability, not just its surface.
Yes — most of our Shopify work is optimising stores that are already live, improving UX, conversion rate and commercial performance without a full rebuild.
Yes. We manage migrations with a focus on preserving SEO value, customer experience and commercial continuity throughout.
Yes. Beyond launch, we offer ongoing optimisation so your store keeps improving as customer behaviour and the platform evolve.
Yes — it's our core specialism. We apply CRO expertise directly to Shopify stores: data, testing and UX improvements that increase the percentage of visitors who buy.
A short, no-pressure conversation about your store and where the opportunity is. No obligation afterwards — plenty of people use it purely to get an outside view.
The question is how much of it you're converting.
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