We deliver /

Positive &
profitable
digital
experiences
for you

Portfolio

Our work

Giving your website visitors a great experience. Helping them to become happy, loyal customers so you can smash your sales goals. No guesswork. A proven approach to help you realise the true potential of digital for your ecommerce. 

Melon
Optics

User Experience Design and Strategy to increase sales and customer loyalty for independent eyewear brand Melon Optics.

Coconut
Merchant

Working with Coconut Merchant on Facebook/Instagram campaigns, SEO and PPC driving a 400% return on ad spend.

Edinburgh
Natural
Skincare

UX Design, Email Marketing and PPC increasing sales and customer loyalty for independent skincare brand The Edinburgh Natural Skincare.

About us

Unlocking
new ⭐️
possibilities

Since 2008 we’ve helped clients navigate the digital world, allowing them to interact with customers in meaningful ways.

Services

What we do

Our digital marketing services help you increase your web traffic, business leads & revenue using PPC, Email Marketing and Social Media. Whilst increasing your conversion (sales) rate on site through creative, user friendly web design and development.

User
Experience

Great website experiences

Giving your website visitors a great experience. Helping them to become happy, loyal customers so you can smash your sales goals.

Web
Development

Years of development experience

Building a flexible digital framework on WooCommerce or Shopify, to support your online business now and in the future.

Digital
Marketing

Result driven strategies

Growing your online business with carefully crafted paid media campaigns and results driven strategies. 

Ecommerce
SEO

Increasing, sustainable growth

As an Ecommerce SEO agency we increase your organic website traffic month-on-month, giving you increasing, sustainable growth.

This is us

We're a digital & UX
consultancy

Since 2008, we’ve been working with organisations who understand the need for digital and want to grow their business.

Have a read

Blog

Opinion, advice on Web Design, User Experience & Digital Marketing. Plus, all our tales from the Factory Floor

Keyword Research For Ecommerce: 3 Methods You May Not Have Tried

18 / January, 2022
One of the building blocks for SEO work is to undertake keyword research. But if you’re an online store, how does keyword research for ecommerce differ to other types of websites? While there are a

What does ecommerce PPC management include?

11 / January, 2022
As an ecommerce brand, driving growth and increasing revenue are the main goals. One of the best ways to achieve those goals is via pay-per-click advertising. In this article, we look at ecommerce ppc

How to write an SEO Strategy

4 / January, 2022
With the New Year approaching, it’s time to put plans into place to fuel your business’ growth in the New Year. For driving organic traffic, you need to write an SEO strategy for ecommerce website

It's #InspirationFriday! 🌟

We have some great entries this week to share with you...

💡 First up, is new hologram product PORTL (@portlhologram) - the first device that lets people beam themselves to a different location in real time. We are living in the future!

🪑 The wiggly 'Nervous Chairs' by designers Wilkinson & Rivera (wilkinson_rivera) aptly represent our anxieties by giving you an uneasy feeling just by looking at them!

🌸 The multimedia artist @kmsalvagedesign on Instagram uses mixed media like flowers, crackers, seashells and paper (to name a few) to create stunning artwork.

📱 Amazon's video advert found on YouTube "Amazon’s Big Game Commercial: Alexa’s Body" uses humour in an effective way to create an engaging advert for their Alexa device.

🚗 The unveiling of the new BMW iX SUV's colour changing abilities... you have to see it to believe it!

✍️ Meta (@meta) have released an AI prototype that lets you animate children's drawings by uploading a photo of it! So much fun.

📼 Author and inspirational speaker Simon Sinek's (@simonsinek) talk about how the level of trustworthiness trumps performance levels when it comes to recruiting or promoting employees.

🌿 Green Park station becomes Green Planet to launch David Attenborough's latest BBC documentary. What a great way to brighten up the place!
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#inspiration #getinspired #digital #digitalagency #team #beinginspired #feelinginspired #design
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It's #TedTalkTuesday time! 🗣

Today we're sharing a talk from researcher Sara Garofalo where she aims to explain the psychology behind irrational decisions.

She cites loss aversion - a cognitive bias - that arises from heuristic, problem-solving approaches based on our previous experiences and intuition i.e. our "gut feeling".

And whilst our gut feeling can lead us to making irrational decisions, it has also been pretty useful throughout human history. It allows us to make quick decisions with limited information, helping us to survive.

However, modern times call for modern solutions - in the form of more complex decision-making. We cannot rely on our gut feeling when making important choices about things such as health, education, crime, and finance.

What do you think, do you always trust your gut or do you need more time to look over the data to make a decision? Perhaps it depends on the situation... 💭
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#tedtalk #freeyourmind #productivity #tuesday #emptyyourhead #selfcare #personaldevelopment #workingwell #workingsmart #digitalagency #ecommerceagency #agencylife #creativity
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It's a new year, which means it's time to write a new SEO strategy.
Not sure where to start? 🤨
No problem - we give you the low-down in our blog 'How to write an SEO strategy' - link in bio 🔗
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#factorypattern #ecommerceblog #ecommerce #ecommerceadvice #onlinebusiness #workingwell #workingsmart #digitalagency #ecommerceagency
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Happy Inspiration Friday! ✨

We have some great bits to share with you this week...

🎼 Starting off with the website http://ed.gr/dufwp which allows you to create your own personalised mix of ambient sound.

🌿 Lomi (@getlomi) takes care of your food waste by composting it into ready-to-use, nutrient rich dirt. You can then use that dirt for all your indoor and outdoor plants and flowers!

✍️ Adobe Fonts (@adobe) shows you recommended and similar fonts based on the font you are looking at, saving a lot of time for designers!

📼 Mix Kit (@mixkit_co) is a website that gives you access to free video assets, we love that.

♻️ Chillys (@chillys) Reusable Nation video campaign inspired us with their mission to accelerate the adoption and everyday use of reusable products.

🎞 The movie trailer for The Truffle Hunters, a film that "subtly explores the devastating effects of climate change and deforestation on an age-old tradition through a visually stunning narrative that celebrates life and exalts the human spirit".

💼 The "Paper Portfolio" by Amsterdam-based independent Designer & Developer @niccolomiranda. The portfolio won Site of the Month back in November 2021!

🏨 The vernacular typography of Blackpool’s hotels brought to light in a new book by designer Sarah Horn (@sarahhorn92), titled "En-Suites Available".

🍎 The "Odd Apples" photo series by William Mullan (@pomme_queen) of some of the world's strangest apple varieties.

We hope you enjoy hearing what inspired us this week. Feel free to share with us what's inspired you lately!
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#inspiration #getinspired #digital #digitalagency #team #beinginspired #feelinginspired #design
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“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” -Paul J. Meyer.

Are you struggling to be productive? It happens to the best of us! But there's no need to stress because we're sharing our top productivity tips, especially helpful for busy marketers - link in bio 🔗
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#factorypattern #ecommerceblog #ecommerce #ecommerceadvice #onlinebusiness #workingwell #workingsmart #digitalagency #ecommerceagency
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Anyone involved with ecommerce knows how quickly trends can change and the importance of staying in the loop.

So, we're sharing some of our insights into ecommerce UX trends for 2022...

→ Dark mode - we expect dark mode (a great accessibility feature) to continue trending throughout 2022
→ Optimising for different screen sizes - think wearable devices, tablets, TVs, foldable devices, in-car devices, AR and VR.
→ Design systems & libraries - with all these new trends to cater for, you'll need a design system set up to help the team work productivity & consistently.
→ Accessibility - with 10% of the world's population identifying as disabled, we predict more sectors to invest in improving their site's accessibility.

You'll have to read our article on ecommerce UX trends for 2022 for more insights - link in bio 🔗
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#factorypattern #ecommerceblog #ecommerce #ecommerceadvice #onlinebusiness #workingwell #workingsmart #digitalagency #ecommerceagency
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It's #TedTalkTuesday and today we're sharing a video by Roman Mars (@theromanmars).

Did you know that the term vexillology refers to the study of flags? 🇬🇧

Roman talks about the often bad design of city flags and reveals 5 basic principles he believes can improve it.

Worth a watch!
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#tedtalk #freeyourmind #productivity #tuesday #emptyyourhead #selfcare #personaldevelopment #workingwell #workingsmart #digitalagency #ecommerceagency #agencylife #creativity
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Email marketing, est. 1978 and still going strong for 2022. 💪

Email marketing has been around for a long time now, and you may have doubts over its effectiveness in this modern age.

You'd be mistaken though...

Email marketing has the opportunity to offer huge return-on-investment, with over 4 billion email users every day. 🤯

Hence why we're sharing our top 12 email marketing tips for 2022 with you, so you can get a slice of that email marketing pie 🥧

Link in bio to read the full article 🔗
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#factorypattern #ecommerceblog #ecommerce #ecommerceadvice #onlinebusiness #workingwell #workingsmart #digitalagency #ecommerceagency
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It's #TedTalkTuesday time! 💭

Today we listened to Elizabeth Lesser (@elizlesser) as she explored the two sides of human nature within us (call them "the mystic 🧙‍♀️" and "the warrior ⚔️”). She believes these two sides can be harnessed to elevate the way we treat each other.

She shared a simple way to begin real dialogue - by going to lunch with someone who doesn't agree with you, and asking them 3 questions to find out what's really in their hearts.

You should give it a watch!
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#tedtalk #freeyourmind #productivity #tuesday #emptyyourhead #selfcare #personaldevelopment #workingwell #workingsmart #digitalagency #ecommerceagency #agencylife #creativity
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The race is on! It’s time to cash in the festive spending frenzy and get your sales zinging. ✨

Check out these five quick ways to boost Christmas online shopping performance 📈

Link in bio to read the full article 🔗
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#factorypattern #ecommerceblog #ecommerce #ecommerceadvice #onlinebusiness #workingwell #workingsmart #digitalagency #ecommerceagency
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As always, we have some great content to share with you for inspiration Friday!

🛍 Bodega - Fun website design and a platform where @sharmabrands share popular products for you to shop.

🎗 Tab for a Cause - Chrome extension by @tabforacause that allows you to generate points each time you open a new a tab. These points can then be turned into actual money to donate to a charity of your choice.

‍📝 Outline - a tool that lets you insert a page URL and it will read and annotate its content for you. Makes reading online news article a far more enjoyable experience!

🩺 The @NHS has been trialling VR headset technology to treat anxiety and pain. As a result of the trials, the government says immersive technologies have the potential to "transform" therapy and healthcare.

👩‍💻 Fable - a web-based motion design platform by @fable.app that's free to start using. It's "powerful for pros, intuitive for beginners, and puts collaboration at the heart of the experience".
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#inspiration #getinspired #digital #digitalagency #team #beinginspired #feelinginspired #design
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@thebumptobabychapter thank you so, so much for our @hettyskitchen Christmas Brownies!!! Big love from the Factory Pattern team. ...

What is ecommerce PPC management and why do you need it?

👉PPC stands for pay-per-click – a form of advertising where you only pay for the clicks you receive on the ad.
👉It’s a super cost effective way of advertising for online businesses and is relatively risk free.
👉PPC management is a great way to grow your online sales and reach your target audience as they navigate the internet.

Read all about ecommerce PPC management in our blog - link in bio 🔗
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#factorypattern #ecommerceblog #ecommerce #ecommerceadvice #onlinebusiness #workingwell #workingsmart #digitalagency #ecommerceagency
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The end (of 2021) is nigh and it’s time to work on your ecommerce SEO strategy for 2022 – but what should you focus on?
We've shared some insights in our article "Ecommerce SEO strategy for 2022: What to prioritise and what to leave behind".
Link in bio 🔗
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#factorypattern #ecommerceblog #ecommerce #ecommerceadvice #onlinebusiness #workingwell #workingsmart #digitalagency #ecommerceagency
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@hettyskitchen so, so excited for 2 reasons:
1. Welcoming you onboard as a new client
2. Recieving your unbelievably fudgey, not cakey brownies!

♥️
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When you have an ecommerce business, one of the things you need to think about is the different PPC (pay-per-click) advertising platforms available to you as an ecommerce store.

In our blog 'PPC for ecommerce sites: Which platform is right for you?', we look at the platforms available and which might be best for your business.

Link in bio 🔗
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#factorypattern #ecommerceblog #ecommerce #ecommerceadvice #onlinebusiness #workingwell #workingsmart #digitalagency #ecommerceagency
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It's #TedTalkTuesday 💭
This time we heard from psychologist Adam Grant (@adamgrant), where he told us about the concept of languishing - the sense of stagnation and emptiness a lot of us can relate to feeling during the pandemic.

He presented three ways to escape that "meh" feeling and start finding your flow - mastery, mindfulness, and mattering. We recommend you give his Ted Talk a watch to learn more!
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#tedtalk #freeyourmind #productivity #tuesday #emptyyourhead #selfcare #personaldevelopment #workingwell #workingsmart #digitalagency #ecommerceagency #agencylife #creativity
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Happy Inspiration Friday! ✨

This week we have some great bits of creative content to share with you...

🎨 First up, the newly launched marketplace on @Dribbble for independent designers to sell their assets/designs.

🍿 Can't decide what movie to watch? Put 2 movies into this date night movie calculator and it will give you similar recommendations. Use http://ed.gr/drvr1.

🎥 Incredible freestyle stop-motion using LEGO by @kevinbparry.

✍️ The poem titled "The Road Not Taken", written by Robert Frost.

🏙 Designer @aljaadaby's work using typography and iconic city monuments.

We hope you enjoy hearing what inspired us this week. Feel free to share with us what's inspired you lately!
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#inspiration #getinspired #digital #digitalagency #team #beinginspired #feelinginspired #design
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Did you know there are over 7,000 languages spoken around the world? 🌍

In today's #tedtalk we heard from scientist Lera Boroditsky (@leraboroditsky) as she explained how language can shape the way we think.

"The beauty of linguistic diversity is that it reveals to us just how ingenious and how flexible the human mind is," Boroditsky says. "Human minds have invented not one cognitive universe, but 7,000."
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#tedtalk #freeyourmind #productivity #tuesday #emptyyourhead #selfcare #personaldevelopment #workingwell #workingsmart #digitalagency #ecommerceagency #agencylife #creativity
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✨ It's Inspiration Friday! ✨
We have some great inspirational finds to share with you this week...

🌍 Google partnered with WWF & fashion brands to create a tool that helps make sustainable sourcing decisions, called Global Fibre Impact Explorer.

🐼 WWF's video campaign titled 'Can't negotiate the melting point of ice' tells the story of a young polar bear trying to survive.

📦 Samsung Serif and Sero TVs include special instructions to use the cardboard packaging to build your own amazing cat house!

🏡 Lidl's billboard campaign illustrating how your home is your sanctuary away from the chaos of the world.

🐈‍⬛ Alugalug Cat X The Kiffness - a musician uses cat noises to create an unusually catchy song.

📋 Checklist Design is what it says on the tin - a checklist tool for designers full of best practices to help keep designers organised.

🛍 FatFace's shopping bags can also be used as wrapping paper. Plus, if you scan the code on the bag you can learn how to write the recipient's name in calligraphy.

👩‍💻 Chilly's product page design is fun and interactive.

✍️ Illustrator Iñaki Aliste Lizarralde (@ializar) has colourfully drawn detailed floor plans of popular tv and film homes.
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#inspiration #getinspired #digital #digitalagency #team #beinginspired #feelinginspired #design
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