Traffic is only valuable if it converts. Our UX and CRO specialist approach combines user research, behavioural insight and continuous testing to create seamless experiences that remove friction, improve engagement and convert more visitors into customers.
Every decision is informed by user behaviour, helping us create intuitive experiences that reduce friction and encourage more conversions.
We design user experiences that remove friction, increase conversions, and scale with your goals. From ecommerce stores to lead-gen platforms, every journey is shaped to guide users from first click to final action — seamlessly.
UX Audit
Uncover hidden blockers and conversion-killers across your site or store.
Ecommerce UX
Streamlined journeys that turn clicks into customers.
Conversion Rate Audit
Pinpoint what’s leaking revenue — and how to fix it.
UX Design
User-first designs that look great and drive results.
UX Research
Real insights from user behaviour, not guesswork.
UX Copywriting
Clear, persuasive messaging that moves users forward.
AI-Powered UX Design
Insight-driven, friction-free journeys.
Predictive Marketing & CRO
Forecast, target, optimise performance.
We don’t just design interfaces — we shape high-performing user journeys. Every recommendation is based on user behaviour, analytics and testing, allowing us to improve usability while increasing the likelihood of conversion.
Discover
We start with UX audits, analytics, and user behaviour data to uncover friction, usability issues and missed opportunities.
Define
We prioritise improvements based on user impact and business value, creating a roadmap focused on increasing conversions.
Design
We create intuitive wireframes, UI, copy, and experiences tailored to help users complete tasks with confidence and minimal friction.
Test & Optimise
We validate improvements through A/B testing and performance data, scaling successful changes while continuously refining the user experience to maximise conversions over time.
See how our clients rate our work ethic — and how it helped them streamline, simplify, and strengthen their websites.
“We recently worked with Factory Pattern on a UX project and were absolutely delighted with their detailed audit/review.”
Melissa Flynn
FFØR Hair
“They created a website which customers have already complemented is easier and more efficient to use”
Karim Dastgir
NILC
“Their focus on User Experience has improved our conversion rate.”
Tiffany Bishop
Majestic Athletic
“The team turn goals into actionable insights and consistently bring fresh ideas. Skilled, personable, and love a challenge — couldn’t recommend highly enough.”
Gabbie Agrusa
Blushes
“We partnered with Factory Pattern to enhance our Shopify store and digital marketing strategy. Their team delivered a site we’re proud of and helped drive measurable growth through PPC, SEO and email.”
Al Shariat
Coconut Merchant
From Google and Shopify partnerships to industry awards, our credentials show that when it comes to slaying wasted traffic, we’re trusted by the best.
We don’t just talk about results — we prove it.
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
Why Your Traffic Isn’t Converting (And How We Fix It)
Most ecommerce and lead-gen sites leak revenue. From poor UX to unclear messaging and slow funnels, traffic often dies before it converts.
Our CRO service uncovers the blockers and creates high-performing journeys that reduce friction and drive action.
Here’s how:
Conversion Audit - A focused review to spot UX and conversion barriers holding you back.
Behavioural Insight - We use heatmaps, scroll data, and session replays to see where users drop off.
Testing & Validation - A/B and multivariate tests to prove what works — before making big changes.
Funnel Optimisation - We streamline paths, guide intent, and simplify steps to conversion.
Ongoing Optimisation - CRO isn’t one-and-done. We help you test, refine, and grow over time.
Have questions about our UX and CRO services? We've answered some of the most common queries below to help you understand how we work, what to expect from a project, and how we can help improve your website's performance. If you can't find the answer you're looking for, our team will be happy to help.
We work with businesses of all sizes who are looking to improve lead generation or increase online revenue. Every project is tailored to your goals, budget and growth stage, ensuring our recommendations deliver measurable value.
Project timescales depend on the scope of work, but most engagements begin with a discovery and audit phase before moving into implementation and optimisation. We'll provide a clear timeline from the outset so you know exactly what to expect at every stage.
We can do both. Whether you need a standalone UX/CRO audit for your in-house team or want us to implement and test the recommendations, we can support you throughout the process. Our aim is to make improvements as straightforward and effective as possible.
Yes. We work across a wide range of platforms, including WordPress, Shopify, WooCommerce and custom-built websites. We'll assess your current setup and recommend the most effective improvements without requiring a complete rebuild unless it's genuinely the best solution.
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