Get a free Conversion & UX Opportunity Audit and see exactly what’s stopping visitors from converting.
If you’re investing in SEO or paid ads but conversions are flat, the problem usually isn’t traffic - it’s friction.
"We worked with Factory Pattern and were absolutely delighted with their detailed CRO audit." - Melissa Flynn, FFØR® - Award-Winning Haircare
★★★★★ Rated 5.0 by our clients
You can spend more on ads.
You can publish more content.
But if your site is confusing, slow or unconvincing, growth stalls.
Common issues we see every week:
Key pages create doubt instead of confidence
Mobile experiences are frustrating
Funnels leak customers at critical points
Decisions are based on opinion, not evidence
CRO fixes this by turning insight into measurable improvement.
Get your free CRO & UX Opportunity Audit
⚠️ Warning: Poor ROAS Detected ⚠️
Return on Ad Spend
Ad Spend
Ad Revenue
ROAS Ratio:
🚨 Your campaigns are losing money! You need immediate optimisation.
Our experts can help turn your campaigns around. Fill out the form below:
Return on Ad Spend
Ad Spend
Ad Revenue
ROAS Ratio:
Fantastic! Your campaigns are performing excellently.
🚀See how increasing your conversion rate affects yearly revenue
Current Conversion Rate
Monthly Revenue
Monthly Visitors
New Conversion Rate
Yearly Revenue Increase
conversions/month
New Conversion Rate
Yearly Revenue Increase
conversions/month
Even small conversion rate improvements can have massive revenue impact!
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UX & usability review
Messaging & clarity gaps
Trust & credibility blockers
Mobile experience review
3–5 prioritised improvement actions
Guidance on what to fix first
Delivered as a visual report (PDF) or Loom (video) walkthrough.
UX & usability review
Messaging & clarity gaps
Trust & credibility blockers
Mobile experience review
3–5 prioritised improvement actions
Guidance on what to fix first
Delivered as a visual report (PDF) or Loom (video) walkthrough.
No obligation. No sales pitch. Just insight.
Our CRO & UX Opportunity Audit is powered by a framework we’ve shared publicly with hundreds of teams.
It’s been:
Downloaded over 500 times as a free UX audit template
Used in real website teardown videos viewed by business owners and marketers
Refined through hands-on work with ecommerce and lead-gen brands
This means your audit isn’t guesswork or opinion — it’s based on a structured process for uncovering exactly what’s blocking conversions and where to focus first.
We run this framework for you, turn it into clear insight, and give you a prioritised action plan tailored to your website.
Your CRO & UX Opportunity Audit is powered by The EASY Way™ — Factory Pattern’s proven framework for uncovering what’s stopping visitors from converting.
Rather than guessing, we analyse your website against three core principles of high-converting user experience:
✅ Motivation (Value)
Are you clearly communicating why someone should choose you? We look at how well your messaging builds confidence and encourages action.
🟨 Friction (Usability)
What’s creating hesitation or confusion? We identify where users get stuck, slow down or abandon key steps in your journey.
🟥 Distraction (Focus)
What’s pulling attention away from the goal? We highlight unnecessary noise, competing calls-to-action and elements that dilute conversion.
Every audit includes a simple scorecard and visual snapshot of where your site is performing well — and where it’s leaking revenue.
This clarity allows us to pinpoint the highest-impact improvements that will increase conversions, not just clicks.
Request your free audit
Tell us your website URL and a bit about your business.
We analyse your site
Our team reviews your key pages using proven CRO and UX principles.
Get Your Audit in 48 hrs
You receive your audit within 48–72 hours (Speedy Gonsalez!)
Clear findings, priorities and next steps.
With the option to discuss if you want.
From mobile product pages to full subscription flows, our CRO audits surface the friction points that cost you conversions. Here are three examples showing how we helped real brands fix what wasn’t working — fast.
☕ Grind: Mobile UX friction uncovered
Key product and delivery details were hidden on mobile, creating hesitation and slowing purchase decisions. We pinpointed where value wasn’t clear and where layout caused unnecessary friction.
🥦 Huel: Subscription journey clarity gaps
The subscription flow included extra steps and moments of confusion that increased cognitive load and risked drop-off. We mapped exactly where users hesitated and where clarity was needed.
🧥 Patagonia: Navigation & CTA focus issues
Navigation and competing elements were slowing users down on mobile. We revealed where journeys could be streamlined and focus sharpened without harming brand experience.
We believe better websites come from better understanding, not bigger teams. You’ll work directly with experienced specialists who take the time to understand your business and your users.
Our CRO & UX audits focus on uncovering what matters most and turning insight into simple, prioritised actions. It’s a partnership built on clarity, curiosity and results.
Let’s talk about your website
Not sure if a CRO & UX audit is right for you? We’re happy to answer questions and explain what you’ll get. No sales pitch, no pressure — just a useful conversation.
Andy Thorne
Director / UX Consultant
Georgina Thorne
Director / HR & Content
Swaley Smart
Senior Web Developer
Kesh Khatkar
Senior Project Manager
Dean Webley
Senior PPC Specialist
Sam Brooks
UI Designer
Denis Mehmed
SEO Manager
Emma Foster
Project Manager
Debbie Wilkinson
Finance / Office Administrator
See how we've helped ambitious brands increase revenue, optimise conversions, and unlock real growth - without chasing more traffic.
“We recently worked with Factory Pattern on a UX project and were absolutely delighted with their detailed audit/review.”
Melissa Flynn
FFØR Hair
“They created a website which customers have already complemented is easier and more efficient to use”
Karim Dastgir
NILC
“Their focus on User Experience has improved our conversion rate.”
Tiffany Bishop
Majestic Athletic
“The team turn goals into actionable insights and consistently bring fresh ideas. Skilled, personable, and love a challenge — couldn’t recommend highly enough.”
Gabbie Agrusa
Blushes
“We partnered with Factory Pattern to enhance our Shopify store and digital marketing strategy. Their team delivered a site we’re proud of and helped drive measurable growth through PPC, SEO and email.”
Al Shariat
Coconut Merchant
Still wondering if this audit’s right for you? Here’s everything you need to know before requesting.
Yes. The audit is completely free and comes with no obligation.
You’ll receive your audit first. If you want help implementing the recommendations, we can discuss options - but the audit stands on its own.
Usually 48–72 hours from submission.
A short written report or video walkthrough explaining where your site is losing conversions and what to fix first. takeaways and next steps.
No. A follow-up call is optional, not required.
Stop guessing why your site isn’t converting. Get expert insight into what’s broken and how to fix it.
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