☕ Grind: Mobile UX That Helps Coffee Sell Itself
We showed Grind where product & delivery info was buried, imagery was too sparse, and page speed was hurting, then suggested fixes to highlight value and reduce friction.
We’ll analyse your site using our proven UX framework — highlighting where users drop off and what’s stopping them from converting. Actionable, jargon-free, and 100% free.
Not sure why users aren’t converting? We’ll uncover what’s holding them back — and show you exactly how to fix it.
Our UX audits are free, jargon-free, and delivered in one working day. No fluff. Just actionable insight.
✅ Spot UX and conversion blockers
✅ Learn how users interact (and where they drop off)
✅ Get expert recommendations backed by data
Request Your FREE UX Audit
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🚀See how increasing your conversion rate affects yearly revenue
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Even small conversion rate improvements can have massive revenue impact!
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Actionable insights. Delivered fast. No fluff.
Every audit is tailored to your website and built using our proven UX framework. You’ll get a clear snapshot of where users are struggling — and what to fix first.
Here’s what we cover:
UX Performance Review
We evaluate the user journey, navigation, content, and layout to find friction points.
Conversion Blockers
We identify the elements preventing users from converting — whether it’s unclear messaging, broken flows, or distractions.
Key Page Drop-off Analysis
We assess high-traffic pages using heatmaps, scroll depth, and behaviour patterns to see where and why users leave.
Opportunity Areas
From content clarity to layout hierarchy, we highlight priority fixes and quick wins.
From mobile product pages to full subscription flows, our UX audits surface the friction points that cost you conversions. Here are three examples showing how we helped real brands fix what wasn’t working — fast.
☕ Grind: Mobile UX That Helps Coffee Sell Itself
We showed Grind where product & delivery info was buried, imagery was too sparse, and page speed was hurting, then suggested fixes to highlight value and reduce friction.
🥦 Huel: Subscription UX That Converts
Refined the subscription experience by reducing steps, improving clarity, and supporting confident repeat purchases.
👕 Patagonia: UX That Keeps Users Moving
Streamlined navigation, clearer CTAs, and faster mobile journeys — without compromising Patagonia’s brand story.
Our UX audits are powered by The EASY Way™ — Factory Pattern’s own framework for uncovering what’s holding your site back.
Developed through hundreds of audits and backed by real user data, The EASY Way™ highlights how your site performs across 3 core principles of high-converting user experience:
✅ Motivation
Are we communicating value clearly?
Can we boost user confidence and readiness to act?
🟨 Friction
What’s creating hesitation or confusion?
Which steps or flows are slowing users down?
🟥 Distraction
What’s drawing attention away from the goal?
Are there elements creating unnecessary noise?
Every audit comes with a detailed scorecard and radar chart — making it easy to see where performance is strong, and where it’s costing you.
With this clarity, we identify high-impact improvements that drive conversions, not just clicks.
In just 1-2 working days, you'll receive a clear, actionable report that helps you understand what’s working, what’s not, and what to fix first — all based on our unique UX scoring system: The EASY Way™.
Usability Score by Page
Each key page (homepage, product, basket etc.) is graded for compliance and clarity — so you can see where the biggest friction lies.
Scoring Across Core UX Principles
We rate your site against our 3 key UX principles — Motivation, Friction and Distraction — helping you pinpoint what’s blocking conversions.
Visual Highlights of Problem Areas
Annotated screenshots call out the exact sections where users may be hesitating, confused, or dropping off.
Mobile and Speed Insights
You’ll get an overview of how your site performs on mobile and page speed, with suggestions to improve responsiveness and loading times.
Quick Wins & Priority Fixes
We’ll highlight the top opportunities for improvement — clearly prioritised by impact and ease of implementation.
Once you’ve reviewed the audit, Andy Thorne (our UX Director) can walk you through it on a free 20-minute call, helping you understand next steps and where to focus first.
Still wondering if this audit’s right for you? Here’s everything you need to know before requesting.
Ecommerce brands, lead-gen websites, in-house marketers and anyone planning a new build or redesign. If your site drives revenue — this is for you.
You’ll receive a clear, actionable report with UX insights, friction points, and opportunities — mapped against our proven framework The Easy Way™.
Yes, completely free. No catch, no sales pitch — just helpful insight. If you want help actioning it afterwards, we can chat. But there’s zero pressure.
Absolutely. Once you've reviewed your audit, book a 20-minute call with Andy Thorne to go over key takeaways and next steps.
We focus primarily on mobile UX — where most ecommerce traffic now happens — but all insights are applicable to desktop too. Our recommendations are universal and grounded in real user behaviour across devices.
See how we've helped ambitious brands increase revenue, optimise conversions, and unlock real growth - without chasing more traffic.
“We recently worked with Factory Pattern on a UX project and were absolutely delighted with their detailed audit/review.”
Melissa Flynn
FFØR Hair
“They created a website which customers have already complemented is easier and more efficient to use”
Karim Dastgir
NILC
“Their focus on User Experience has improved our conversion rate.”
Tiffany Bishop
Majestic Athletic
“The team turn goals into actionable insights and consistently bring fresh ideas. Skilled, personable, and love a challenge — couldn’t recommend highly enough.”
Gabbie Agrusa
Blushes
“We partnered with Factory Pattern to enhance our Shopify store and digital marketing strategy. Their team delivered a site we’re proud of and helped drive measurable growth through PPC, SEO and email.”
Al Shariat
Coconut Merchant
Book your free audit and get expert, actionable insight — no fluff, no pitch, just clarity.
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