Struggling with low conversions, drop-offs, or poor mobile performance? Our UX research pinpoints what’s holding users back — using real data and behaviour, not assumptions.
From ecommerce to lead-gen, we help you optimise every journey and turn insight into impact.
Remove the Guesswork — and Get Answers That Drive Performance
Most ecommerce and lead-gen websites underperform not because of bad design — but because no one’s asking the right questions.
Our UX research process gives you real insight into what users are thinking, doing, and struggling with — so you can make informed decisions that boost revenue, not bounce rates.
Here’s how we can help:
Heuristic Review – Expert-led UX audit to flag usability blockers and friction
User Testing – Remote or moderated testing with real users from your audience
Behavioural Analytics – Heatmaps, scroll data, and session replays to see where users drop off
On-Site Surveys – Targeted feedback direct from users on what’s working (and what’s not)
UX Insight Report – Actionable recommendations ranked by impact, not opinion
We don’t just hand over a data dump. Our process is structured, collaborative, and focused on clarity — helping you understand exactly what’s blocking conversions and how to fix it.
Discover
We get to know your business, audience, and goals — so our research focuses on what really matters.
Investigate
Through testing, behavioural data, and expert review, we gather insight into how real users interact with your site.
Analyse
We identify patterns, surface hidden friction, and separate assumptions from facts.
Deliver
You get a clear, actionable report — with prioritised recommendations based on impact, effort, and business goals.
See where your site is leaking sales or enquiries — and what to do about it. In 30 minutes, we’ll give you expert insight into the next steps for fixing UX friction and improving performance.
See how we've helped ambitious brands increase revenue, optimise conversions, and unlock real growth - without chasing more traffic.
“We recently worked with Factory Pattern on a UX project and were absolutely delighted with their detailed audit/review.”
Melissa Flynn
FFØR Hair
“They created a website which customers have already complemented is easier and more efficient to use”
Karim Dastgir
NILC
“Their focus on User Experience has improved our conversion rate.”
Tiffany Bishop
Majestic Athletic
“The team turn goals into actionable insights and consistently bring fresh ideas. Skilled, personable, and love a challenge — couldn’t recommend highly enough.”
Gabbie Agrusa
Blushes
“We partnered with Factory Pattern to enhance our Shopify store and digital marketing strategy. Their team delivered a site we’re proud of and helped drive measurable growth through PPC, SEO and email.”
Al Shariat
Coconut Merchant
Research transforms performance. From identifying hidden friction to guiding high-impact changes, our UX research drives results grounded in real user behaviour.
CRO Strategy Generates £1.6M for Materials Market
Strategic UX audits and CRO enhancements led to a £1.6M uplift — including an 899% ROI and +£134k in monthly revenue for this fast-growing building supplies marketplace.
UX-Led Shopify Rebuild for Mycle
We redesigned Mycle’s ecommerce site using UX research and CRO principles — simplifying journeys, boosting product discoverability, and removing conversion blockers across mobile and desktop.
UX & Email Optimisation for The Edinburgh Natural Skincare Co.
Our in-depth UX research uncovered hidden friction in product pages and checkout flows — helping drive a 238% revenue increase, improved retention, and better user journeys for this DTC skincare brand.
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