Scaling Artist Acquisition for elasticStage with SEO, Paid Media & CRO

How we helped elasticStage, an on-demand vinyl and CD production platform, scale user acquisition and increase music releases, delivering £205k in additional revenue, a 1,172% ROI, and significant growth across conversions, traffic, and search visibility.

elasticStage had built a strong product for artists but faced hurdles scaling its user base in a competitive niche market. Their early growth efforts were limited by:

• Low organic visibility — struggling to rank for high-intent search terms like “custom vinyl pressing.”

• High CPA — paid campaigns weren’t cost-efficient.

• Underperforming conversions — artist onboarding flows weren’t converting effectively.

The goal: increase conversions, reduce acquisition costs, and establish sustainable growth channels.

• +£205,620 Revenue Uplift — total revenue from new artist releases jumped from £45k to £250,620 (Apr–Jun 2024 vs previous quarter).

• 1,172% ROI — from a £21,000 total investment across SEO, paid, and CRO.

• +172% More Releases — April: 2,841 → June: 7,692.

• +43.8% Conversion Uplift — ecommerce conversion rate improved significantly.

• +57.5% Traffic Growth MoM — sustained acquisition growth from organic and paid.

• Multiple Page 1 Rankings — including high-intent terms like “custom vinyl pressing” and “vinyl pressing.”