We partnered with Gazeboshop to transform their outdated, underperforming website into a modern ecommerce experience. The result? A 31% uplift in revenue, £600K in additional sales, and a return on investment of over 5x — all within 4 months of launch.
UX Focused
Content Strategy
Performance-led
CRO
Gazeboshop’s old website wasn’t keeping up with their market-leading position. It struggled across three key areas:
Weak engagement — unclear layouts led to high bounce rates and short session times.
Low conversion efficiency — the ecommerce flow wasn’t optimised for add-to-basket or checkout.
Inconsistent brand perception — the site lacked polish and failed to reflect their credibility.
The goal? Create a streamlined, conversion-focused site that drives sales, builds trust, and strengthens the brand.
We redesigned Gazeboshop’s ecommerce website to combine brand impact with measurable performance improvements.
Conversion-Focused Redesign – Clear layouts and a simplified user journey to support high-intent purchases.
Brand Upgrade – A cohesive design system and consistent messaging to reflect their market leadership.
SEO Enhancements – Reworked URLs and improved site architecture to boost organic traffic.
UX Improvements – Cleaner navigation, optimised responsiveness, and improved on-page engagement.
The impact: Gazeboshop gained a scalable, performance-led platform that not only boosted revenue but also elevated their brand in a competitive market.
+£600,000 Revenue Growth — sales revenue rose 25%, from £2.4m to £3m, within four months of launch.
543% ROI — £70k investment returned over half a million in additional revenue.
Conversion Wins — ecommerce conversion rate improved from 1.68% to 2%, with add-to-basket rate soaring from 2% to 11%.
Engagement Boost — bounce rate dropped from 52% to 22%, while average session duration increased by 63%.
Marketing Performance — impressions up 34%, average ranking position improved by 6, and Google Ads ROAS rose from 629% to 721%.
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
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