How we helped Motaclan, a leading supplier of classic British car parts, implement a performance-led digital strategy across PPC and email automation — generating £94k in revenue, achieving 724% ROAS, and boosting transactions by 14% month-over-month.
PPC Campaign
Strategy
Email Marketing
Automation
Motaclan, renowned for their heritage in classic car restoration and deep product expertise, had a robust eCommerce platform but lacked a fully optimised digital marketing strategy.
Their challenges included:
Inefficient Paid Media — existing Google Ads campaigns weren’t delivering consistent returns.
Underperforming Email Automation — Klaviyo flows weren’t driving enough repeat purchases or customer engagement.
Need for Higher ROI — the goal was to increase transaction volume and revenue without raising ad spend.
We built a full-funnel performance strategy across paid media and email marketing, designed to maximise efficiency and scale revenue growth.
Key improvements included:
Google Ads Overhaul: Rebuilt Performance Max and Shopping campaigns around high-converting marque-specific segments (TVR, MG, Jaguar, Classic Mini). Audience signals were refined to eliminate wasted spend.
Email Automation: Audited and redesigned all key Klaviyo flows — including Abandoned Cart, Post-Purchase, and Winback. Launched A/B tests to improve conversions and engagement.
Performance Benchmarking: Integrated GA4 and Klaviyo for unified reporting, enabling precise optimisation across channels.
The impact: Motaclan gained a high-performing acquisition and retention engine — driving both immediate sales and long-term customer value.
£62,437 Revenue from Google Ads — with just £8,800 ad spend, delivering 858% ROAS.
£35k Revenue from Email Marketing — including £19,370 from flows and £16,466 from campaigns.
+172% Added-to-Cart Value from Email — smarter flows and campaigns drove higher-value conversions.
Transactions Up 14.4% MoM — consistent growth across the ecommerce funnel.
£94k Total Revenue Generated — proving the effectiveness of a performance-led marketing strategy.
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
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