REHAU is an international specialist in polymer-based innovations and systems, working chiefly within the building and automotive industries. They contacted us about designing a better digital experience to showcase their product range.
See how an overhaul of REHAU’s interactive product experience lead to a 75% increase in conversion.
User
Analysis
UX
Design
REHAU has a permanent exhibition space at The Building Centre in London, a dedicated area designed to showcase the company’s work across a range of industries. The space includes an interactive touch-screen that gives visitors an easy-to-use resource for learning about REHAU’s work, but it wasn’t delivering when it came to driving sales.
When Factory Pattern came on board, we identified that the problem lay with the interactive screen’s homepage, with difficult navigation and a complicated map layout resulting in a lack of conversion.
After collecting user data from pre-testing sessions, we redesigned the homepage’s layout based on the results, adding informative labels and eye-catching graphics to guide the user journey.
We then carried out several user-testing sessions with real people, ensuring the redesigned homepage was working successfully to improve user experience and ultimately encourage conversion.
As a direct result of redesigning REHAU’s interactive product experience, REHAU have had a 75% increase in direct sales enquiries.
As an added bonus, the REHAU sales team are now using the interactive product experience as an invaluable sales tool, for demonstrating REHAU’s product range.
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
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