How we helped Mycle, an electric bike brand, scale their product offering with a fully reimagined Shopify website — transforming the product experience to support future range expansion and deliver a cleaner, more user-focused shopping journey.
UX
Design
Speed
Optimisation
Mycle needed a faster, more scalable ecommerce platform to support its growing product range. But conversion issues and UX challenges were holding them back.
Their existing website was hindered by:
Complex product setup using a customiser app, slowing load speed and created friction in the user journey
Limited flexibility for expansion, making it difficult to manage or launch new models
Poor product discoverability and unclear journeys — both impacting user confidence and CRO performance
We rebuilt Mycle’s Shopify store from the ground up, guided by UX research, performance data, and CRO best practices:
Removed the customiser app and rebuilt product pages natively in Shopify to improve speed and simplify UX
Created standalone product entries with linked swatches for clearer navigation and better product understanding
Designed intuitive, modular collection pages to help users quickly browse Compact, Climber, and Classic bike types
Introduced product add-ons (like warranties and accessories) to improve AOV without compromising performance
Applied lightweight UX design and responsive breakpoints for optimal usability across devices
Fully Scalable Product Architecture
Mycle can now seamlessly introduce new bikes or accessories without needing redesign or rework.
Faster Load Times, Cleaner UX
Removing the customiser improved product page speed and simplified the path to purchase.
Improved Conversion Journey
Clear product categories, dedicated accessories and FAQ sections all supported a more confident buying experience.
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
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