About the Client
Melon Optics are an independent eyewear brand offering a platform where you can create your own sunglasses and snow goggles and express your unique style.
Our Brief
Melon Optics are a very successful retailer who’ve had rapid business growth due to a bespoke ecommerce site that allows users to customise their eyewear. Melon Optics engaged with Factory Pattern to work alongside them as their digital partner to help form a strategy that increases revenue and improves the user experience.
The Solution
- Developing a digital, UX focused strategy to help them triple growth over the next 3 years. This included: Multi-site setup to deliver Worldwide, improved product customisation tools, a roadmap of usability and site performance improvements.
- Taking over the existing WordPress/WooCommerce based platform, running a technical audit and improving the codebase.
- Designing and implementing campaign assets such as landing pages and visual communication assets to assist the marketing function Weekly and monthly team meetings to track progress and react to business challenges and needs.
The Outputs
- To date, we’ve enriched the product content to communicate the value of Melon Optics eyewear and improve sales.
- We’re developing a multi-site WooCommerce platform to allow Melon Optics to sell Worldwide and offer customers multi-language/multi-currency sites.
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Andy, our Founder is on hand to answer your questions.