Leverage predictive analytics, AI customer segmentation, and lead scoring to turn data into consistent, scalable revenue.
Powered by data, UX, and testing, and guided by The Easy Way, we find the problems, prove what works, and help you scale results that actually matter.
Smarter insights. Predictable growth.
Most marketing teams act on data too late. By the time a trend is visible, the opportunity’s gone. Predictive marketing flips that — using AI to forecast customer intent and conversion potential before it happens.
At Factory Pattern, we use AI lead scoring, segmentation, and predictive analytics for marketing to optimise every touchpoint. We identify high-value prospects, personalise journeys, and continuously refine CRO performance.
You don’t just react to data — you stay ahead of it.
Our Predictive Marketing & CRO service includes:
Predictive analytics for marketing performance forecasting
AI customer segmentation and predictive lead scoring
AI lead qualification and intent modelling
Conversion rate optimisation informed by prediction models
Behaviour-driven A/B testing and UX adjustments
Automated dashboards for ongoing insights
Want to see how predictive marketing can improve ROI?
We integrate AI analytics into every phase of conversion optimisation — turning insights into foresight. Guided by The Easy Way — our framework for cutting complexity and driving results — we follow a 4-step approach to identify what’s blocking conversions, test what works, and scale what delivers real value.
Analyse
We review existing marketing data to uncover performance gaps.
Predict
We apply predictive lead scoring and segmentation to anticipate customer behaviour.
Optimise
We refine campaigns and landing pages using AI-driven testing.
Scale
We amplify the best-performing models for sustainable growth.
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
Their focus on user experience has improved our conversion rate. CRO with Factory Pattern was the smartest investment we've made.
Tiffany Bishop
Majestic Athletic
We’ve helped other brands in similar industries (or with similar goals) fix what’s broken and boost performance.
Eton Vintners – Improving Wine Discovery Through UX
Enhanced UX and improved product discovery for Eton Vintners through a full ecommerce overhaul.
How We Boosted Conversions for MLB’s Official UK Store
Boosted traffic and conversions for MLB’s official UK merch store through UX enhancements and CRO-focused optimisation.
CRO Strategy Generates £1.6M for Materials Market
Strategic UX and CRO enhancements led to a £1.6M uplift — including a 899% ROI and +£134k in monthly revenue for this fast-growing building supplies marketplace.
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