Ecommerce Email Design

Creating awesome emails involves more than throwing a few elements together in MailChimp or Klaviyo. Our team of designers and user experience experts create emails that look good and deliver results.

Is your email marketing fulfilling its full potential?

Email marketing is one of the most powerful marketing channels, but is your design driving conversions? Our expert designers, marketers and UX professionals collaborate to ensure your email design is the very best it can be.

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On-brand email designs

We design each and every email to your brand guidelines. From template layout and buttons, to tone of voice and images, every email is unmistakably yours.

Mobile-Ready Emails

Emails opened on mobile devices now account for 60% of the overall email engagement, so it’s important that your ecommerce emails are effective and look great on mobile.

More than just a pretty email

We make your email design look great, of course, but there’s a lot more that goes into an email design by Factory Pattern. Our user experience team test and optimise all of your email elements, from subject lines to button placements.

Related Project

bottle of cosmetic oil on wooden stand

The Edinburgh Natural Skincare

How we helped The Edinburgh Natural Skincare Company increase their ecommerce sales by 138.34% with our Email Marketing Services.

Related Article


August, 2020

What Are The Benefits Of Email Marketing?

No business can afford to ignore a largely free marketing tool. Rumours of its demise are unfounded, and every organisation can use this brilliant, personalised communication option. We outline the benefits of email marketing for 2020.

Client Testimonials

Tommy Crooks

The Edinburgh Natural Skincare Co.

Factory Pattern understand our requirements and they’re highly reliable

Factory Pattern understand our requirements and they’re highly reliable, not to mention cool headed. Recommended to anyone looking for a top class digital media team.

Email Design Team

Annie - factory pattern team

Annie Malham

Digital Marketer

Olivia - factory pattern UX designer

Olivia Buckley

UX Designer

Sam Brooks - Digital Designer at Factory Pattern

Sam Brooks

Digital Designer

Get a Free Proposal

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What to Expect

Fill in the form and let our team handle the rest. Here’s what will happen next:

  • Discovery

    We’ll ask you a bunch of questions about your business and the market you want to serve during a 30 minute discovery call.

  • Analysis

    We’ll audit your website to find out where and how we can help you. Then plan what we can do to improve your website and grow your business sustainably.

  • Over to you

    Your proposal will include a review of how we can help your business, pricing options, a provisional timeline, and a detailed view of what it’s like to work with us.

Start a Conversation

Andy, our UX Director is on hand to answer your questions.

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Why do I need to design my emails?

Your email readers will often scan information and abandon an email if it doesn't seem to offer them value or looks too busy to easily digest. That's why having great email design is so important — it'll help you capture their attention and engage your email recipient.

Can a well designed email actually make me money?

We've found that email marketing can have the highest conversion rates of any marketing channel and can be a more effective tool to acquiring new customers over social media. The great thing about email marketing is that it allows you to build relationships with your new leads and customers. You can speak directly to them in their inbox, when it's convenient for them. Couple that with the right messaging and design, email can become one of your most impactful marketing channels.