Keyword Research

The first stage for keyword research for ecommerce SEO is to identify the relevant terms for your business. We identify what your website currently ranks for, expand on seed keywords and analyse your competitor landscape.

After identifying our list of target keywords, we analyse the pages on your website that satisfy the search intent of these keywords. Through the process of mapping keywords to pages, we’re able to identify any gaps, underperforming pages and key money pages.

Once we’ve identified your keywords and mapped them against your current pages, we begin to expand your keywords into long-tail variations. Long-tail keywords are vital for ecommerce SEO as they often have a higher conversion value, as they are more specific and capture a searcher’s intent.