Most ecommerce brands don’t have a traffic problem — they have a conversion problem.
At Factory Pattern, we help online retailers stop leaking revenue with user experiences built for performance.
From product discovery to checkout, we design ecommerce UX that guides users, removes friction, and drives sales — across Shopify, WooCommerce, and more.
Why Most Ecommerce Sites Leak Revenue (And How We Fix It)
Too many ecommerce journeys break down where it matters most — clunky navigation, slow product discovery, unclear copy, or complex checkouts.
Our ecommerce UX service identifies where customers drop off, why they abandon, and how to turn your store into a frictionless buying experience that converts.
UX Audit - A focused teardown of your current site experience — uncovering hidden friction, blockers, and quick wins.
User Research - Real customer feedback on how users interact with your store — so we design based on behaviour, not assumption.
Conversion-Focused UX Design - We create page layouts and journeys that reduce friction, highlight value, and guide users all the way to checkout.
Product Discovery Optimisation - From filters to search to PDPs — we streamline the journey so customers find what they want, fast.
Checkout Improvements - Reduce drop-off at the final hurdle with simplified, high-trust checkout experiences.
Platform Expertise - We specialise in Shopify, WooCommerce, and headless builds — always tailoring UX to your platform’s strengths.
From first click to final checkout, our UX process is designed to remove friction, uncover insights, and build experiences that convert.
Discover
We get under the skin of your business and customers — reviewing site performance, analysing user behaviour, and identifying the biggest barriers to growth.
Define
We translate insight into opportunity — mapping the customer journey, clarifying messaging, and outlining what needs to change to boost conversions.
Design
We create high-impact UX design solutions, including wireframes and UI mockups — all focused on improving flow, building confidence, and guiding users to action.
Deliver
We support implementation with dev-ready assets, CRO insights, and ongoing collaboration — so improvements are not just designed, but delivered.
We’ll review your ecommerce site, identify key conversion blockers, and outline clear next steps — no fluff, no jargon, just expert insight.
See how we've helped ambitious brands increase revenue, optimise conversions, and unlock real growth - without chasing more traffic.
“We recently worked with Factory Pattern on a UX project and were absolutely delighted with their detailed audit/review.”
Melissa Flynn
FFØR Hair
“They created a website which customers have already complemented is easier and more efficient to use”
Karim Dastgir
NILC
“Their focus on User Experience has improved our conversion rate.”
Tiffany Bishop
Majestic Athletic
“The team turn goals into actionable insights and consistently bring fresh ideas. Skilled, personable, and love a challenge — couldn’t recommend highly enough.”
Gabbie Agrusa
Blushes
“We partnered with Factory Pattern to enhance our Shopify store and digital marketing strategy. Their team delivered a site we’re proud of and helped drive measurable growth through PPC, SEO and email.”
Al Shariat
Coconut Merchant
See how smart UX design translates into real revenue. From streamlined checkouts to improved product flows, our ecommerce UX work delivers measurable gains.
CRO Strategy Generates £1.6M for Materials Market
Strategic UX and CRO enhancements led to a £1.6M uplift — including a 899% ROI and +£134k in monthly revenue for this fast-growing building supplies marketplace.
How We Boosted Conversions for MLB’s Official UK Store
Boosted traffic and conversions for MLB’s official UK merch store through UX enhancements and CRO-focused optimisation.
UX Overhaul Drives £600K Growth for Ecommerce Brand
A strategic UX redesign boosted engagement and conversions — leading to £600k in revenue growth, 543% ROI, and a 9% uplift in add-to-basket rate.
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