What is ecommerce ppc management and why do you need it?
PPC Management for ecommerce businesses is a great way to grow your online sales and reach your target audience as they navigate the internet.
But before we start, what do we mean by ecommerce PPC?
PPC stands for pay-per-click – a form of advertising where you only pay for the clicks you receive on the ad.
It’s a super cost effective way of advertising for online businesses and is relatively risk free.
But why would you want someone to manage your PPC campaigns for you?
In this article, we’ll explain what ecommerce PPC management is, who needs it and the benefits.
What is ecommerce PPC management?
PPC management is the process of managing a company’s pay-per-click advertising campaigns. This could be on a number of platforms, including Twitter, Reddit or Pinterest, but is most commonly on Google Ads and Facebook Ads.
The majority of ecommerce PPC management is offered by digital marketing agencies (like ours!), who have a vast amount of experience managing PPC campaigns for ecommerce clients.
But what exactly do you get when you employ an agency to manage your PPC campaigns?
What does an ecommerce PPC management agency do?
The first thing you get when you instruct an ecommerce PPC agency is experience. They’ve managed countless campaigns for a wide variety of ecommerce clients.
Why is that beneficial for you?
Because they’ve learnt what works – and what doesn’t – on other client accounts. It means that the majority of the learnings that you would normally have to do yourself have already been learnt from other client campaigns.
But, beyond experience, what does an agency do when managing your online advertising campaigns?
Strategy – an agency will create an advertising strategy for your campaign that will focus efforts on the goals you want to achieve.Competitive analysis – not only will your agency research your audience and your previous campaigns, but they will also complete competitive analysis so you can understand who you’re competing against and where the areas of opportunity are.
Analysis – a PPC agency will be driven by data and will be able to complete a deep analysis of your campaigns via a PPC Audit, identifying where they are working and where they can improve.
Testing – an agency will be constantly split testing your ad copy, creative and targeting. This is one of the most effective ways to optimise your return on investment when it comes to PPC advertising for ecommerce websites.
Who should hire an ecommerce PPC management company?
So we’ve covered what ecommerce PPC management is and what an agency will do when managing your campaigns, but who should actually hire an ecommerce PPC management company?
The fact that you’re here reading this article right now suggests that you need some help with your PPC campaigns, so take the plunge and work with a PPC agency to improve your campaigns.
But who else are good candidates for hiring an ecommerce PPC management company?
Ecommerce businesses with a small team should definitely consider hiring a PPC agency. Managing Google Ads and Facebook Ads campaigns requires a lot of time and attention, so if you’re managing a wide range of digital marketing activities, it would be wise to outsource your PPC campaigns to the experts.
Any new online stores should consider working with a PPC management agency too, as their experience can help your ecommerce store get the lift off it needs.
Ecommerce PPC Management is a great solution for online stores looking to boost their sales and acquire new customers. The experience and expertise that a PPC agency has will make a real difference for your campaigns and will no doubt provide you with a positive return on investment.