Getting to grips with the behaviours of your website visitors is vital. With expert help, you can also dig down on the logic and emotion behind that behaviour. We’ve looked at the significance and methodology of UX in other blogs.
User experience (UX) is no longer simply how your website performs, and how readily your visitors engage with it. In the right hands, UX research provides a broad range of information about your customer expectations, reactions, pressure points and motivations. All highly valuable insights!
Here, let’s investigate 5 new trends that make your website more effective and boost UX.
1. Less is more
Gone are the days when web designers felt creatively obliged to develop multimedia showcases; and built pages that enabled clients to cram in as much content as possible.
There’s been a huge swing towards stripped-down websites, that include ‘just enough’ to grab and hold attention, and guide visitors to a positive response.
It’s about making your brand identity, USPs and calls to action shine out, loud and clear, dispensing with lots of whistles and bells. That largely comes from keeping content fresh, simple and surrounded by strategic white space.
2. Web Animation
That’s not to say that 2019 was all about parring down websites to more simplistic deal-clinching features.
This year also saw animation such as GIFs, explainer videos and moving infographics take off.
Imagery is vitally important to the success of any form of digital marketing. Consumers particularly love moving imagery that informs and entertains. If you can encapsulate such things as brand values and benefits, promotions and compelling reasons to buy into a short piece of animation, go for it!
3. Chatting with bots
2019 has also seen new levels of adoption of chatbot technology, for live or semi-live conversations within websites.
Apart from short attention spans, modern consumers also have a strong desire to be treated as individuals. One of the best ways to personalise your website and boost UX is to introduce software that makes it interactive and highly responsive.
In some case, this is automated responses to customer questions and feedback, that suggests products or pages for them to look at for instance. The more advanced machine-learning technology can switch from automated replies to LIVE Chat set-ups, to put customers through to a call centre when human responses are needed.
Either way, a website that gives visitors a voice and personalised responses is bound to pick up UX traction.
4. Voice commands
Talking of voices (see what we did there) website designers are also beginning to play around with an even more exciting technological development.
Increasingly, people are interacting with the internet not through keyboards, but via voice commands.
Do you remember how innovative it was when you could click on a website’s ‘call us’ button to dial-up seamlessly? That’s now seriously old hat!
Website designs are increasing built to respond to verbal interaction, and to enable visitors to carry out actions simply by asking.
Miss the trend, lose customers
These are just some of the ways that website design and its impact on user experience are changing. It makes a static, stale or overly complex website look like it belongs in a museum!
To make sure 2020 brings you an authentically updated and high performing website – with impressive lead conversion – contact Factory Pattern for a UX overhaul.