Use Data To Pinpoint Where, How and Why Your Site Is Underperforming
Using a combination of methods, we can identify where, why and how your site is underperforming, based on actual data, rather than vague guesswork. A UX audit also indicates opportunities to increase conversion and improve your users experience via UX design, copywriting and more.
Identify Underperforming Pages
Using Google Analytics, we can identify underperforming pages and products by looking at bounce rates, conversion rates and add to basket rates (ATB rates). This will help establish which parts of your site need to be improved as a priority, and acts as a great starting point for further research.
See Your Website From Your User’s Perspective
Conducting heuristic analysis is a great way to see your site from a fresh perspective. Are you sure you aren’t using technical jargon? Is it really obvious what the user journey is meant to be? Is your communication as clear to a brand-new user as it is to a long time repeat customer?
We’ll help you see your site from your users point of view and highlight any obstacles or questions they might have whilst navigating your site.
Optimise Your Site Based On Evidence, Not Guesswork
Using quantitative data from your site, and qualitative data from heuristic analysis and real users, (rather than vague guesswork,) will give you a more accurate understanding of how and why your site is actually underperforming.
Optimise your site based on your findings to improve your ROI, conversion rate and turnover.
UX Audit Team
Conversion Rate Audit
Conversion Rate Optimisation
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Andy, our UX Director is on hand to answer your questions.
What will a UX audit uncover?
UX audits uncover major issues with your site that might be impacting your business goals and revenue, as well as smaller areas of improvement.
What techniques does a UX audit include?
A UX audit involves measuring usability heuristics, traffic and conversion metrics, sales and customer engagement data, and more. We go into more detail in our blog post 'how to carry out a UX audit on your ecommerce site'.