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Opinion, advice on Web Design, User Experience & Digital Marketing. Plus, all our tales from the Factory Floor

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What are the best tools for project management?

  • General
16 / August, 2022
At Factory Pattern, efficient project management is at the core of everything we do. From ensuring smooth communications with our clients, to ensuring all projects are completed on time, to the highes...

What Are The Benefits Of Email Marketing?

  • Email Marketing Blog
9 / August, 2022
No business can afford to ignore a largely free marketing tool. Rumours of its demise are unfounded, and every organisation can use this brilliant, personalised communication option. We outline the be...

How to Calculate Add to Cart Rate

  • User Experience
2 / August, 2022
Keeping tabs on your ecommerce sites’ add to cart rate, (also known as ATB rate, or Add to Basket rate) can help to identify where issues are occurring on your site. Add to cart rate is the percenta...

How to Schedule Social Media Posts

  • Social Media
26 / July, 2022
Keeping an active social media presence can be a challenge, especially if you want your posts to be seen by the right people at the right time.  It takes a lot of time to prepare your creative assets...

3D Product Rendering Use Cases Across Industries

  • 3D Visualisation
19 / July, 2022
When you think of 3D product rendering and visualisation, your mind likely goes to the entertainment and gaming industry and you are not wrong for going there first, however, the ever-expanding world ...

Google Analytics 4 vs Universal Analytics: Making the Switch

  • Ecommerce PPC Blog
  • General
  • SEO
  • Websites
12 / July, 2022
If you’re marketing analytics nerds (like us) you’ll know that Google Analytics 4 (GA4) is the new replacement for Google Universal Analytics (UA), and that UA will stop processing new hits as...

How to Design a High Converting Ecommerce Site

  • User Experience
  • Web Development
  • Websites
5 / July, 2022
As technology advances and global circumstances change, the world is moving more and more towards digital and online environments. Ecommerce is rapidly on the rise and is showing no signs of stopping....

Are Ecommerce SEO Services Worth it?

  • SEO
28 / June, 2022
Did you know that on average, moving up one spot in the search results will increase click through rate (CTR) by 30.8%? That’s according to BackLinko who conducted research on the organic click thro...

How to Add Woocommerce Custom Checkout Fields (A Guide)

  • Web Development
21 / June, 2022
The checkout process is arguably the most important step in the customer journey. Around 69% of shopping carts get abandoned, where customers decide to purchase products, but then change their minds t...

Conversion Rate Experts Share The Best Optimisation Tips

  • Websites
14 / June, 2022
The majority of marketing teams focus on SEO and PPC to acquire as many users as possible and direct them towards ecommerce sites, hoping they’ll convert with few issues. But what happens when they ...

Partnering With Ecologi To Become A Sustainable Business

  • General
10 / June, 2022
Reading that the collective contribution of SMEs to the UK business’s carbon footprint is actually quite significant and that SMEs are “crucial to whether the UK meets its 2050 net zero target...

What is 3D Visualisation? How to use it for Ecommerce

  • 3D Visualisation
24 / May, 2022
So, what is 3D visualisation? 3D visualisation refers to anything that is created, or in the world of 3D “rendered” using software specifically designed for that purpose. It’s common that most p...
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