Opinion, advice on Web Design, User eXperience & Digital Marketing. Plus, all our tales from the factory floor
A shop down a dark alleyway, with a tiny sign, is likely to fail. Even if sells superb goods at great prices. The modern equivalent is a website that’s hard to find. We explore the relevance of seo for ecommerce sites in getting people to your digital ‘shop door’. There are around two billion websites […]
Gathering ux research data is a key element when creating any customer facing product or service. User research and user testing are often confused. User testing is a method within a group of user research methods. They are both important if you want a website that delivers a positive user experience. In this article, we […]
Spending digital ad campaign budgets wisely and well requires a great deal of thought, research and planning. We look at 3 possible reasons why your Ecommerce PPC return on investment is too low. The great thing about Google Pay Per Click advertising is that it can be a quick and easy way to boost your […]
Ecommerce seo can be confusing to many however, connecting your online products to potential customers pivots on how ‘searchable’ your website pages are. If internet users can’t find you, you simply won’t sell enough! We explore three ways eCommerce businesses can maximise their SEO. eCommerce websites need effective Search Engine Optimisation to put products right […]
Knowing the potential value of online advertising is vital to avoid expensive misfires and mistakes. Factory Pattern’s simple guide to understanding ROAS – Return on Advertising Spend – helps to ensure your ecommerce PPC and other campaigns are effective. In the hunt for ever-improving sales volumes, eCommerce ventures (and in fact all businesses) can fall […]
Getting into the mind of your customers is the most effective way to design the best user experience, and ensure your conversion rates stay on an upward trend. The ‘trick’ to getting into the mind of your customers is simple, talk to them. This may seem like a tricky task, but it’s not. Below I’ve […]
Business growth becomes more assured with the right eCommerce platform and digital marketing in place. This upwards trajectory can be underpinned and even increased, with strategic outsourcing. We throw the spotlight on improving time and task management through outsourcing eCommerce support. Carving your share of £586 billion worth of eCommerce sales in the UK pivots […]