Opinion, advice on Web Design, User eXperience & Digital Marketing. Plus, all our tales from the factory floor
Quick! Think of some random piece of industry news, cobble together a blog, then upload it! There, you’ve got a website that’s constantly updated. Job done. Or is it? Let’s explore the importance of why you should keep your website updated regularly. Which is worse; a website full of news from 2012 or a website […]
Getting to grips with the behaviours of your website visitors is vital. With expert help, you can also dig down on the logic and emotion behind that behaviour. We’ve looked at the significance and methodology of UX in other blogs. User experience (UX) is no longer simply how your website performs, and how readily your […]
Dansaki wanted branding which represented their Afro-Caribbean restaurant, whilst feeling modern and elegant. It was important to capture the essence of the culture authentically without relying on cliched imagery. Research The research process was crucial for us to gain an in-depth understanding of what Dansaki was looking for to ensure we created something that was […]
Is your website sufficiently geared towards your bona fide customer base, and is it driving a strong enough sales performance? In this article, we explore why UX research is the only way to truly improve your website and create better online experiences for our customers. Treating customers as individuals There are almost eight billion people […]
When you’re rightly proud of your product or service – and you know a good picture paints a thousand words – using the best images on your website makes infinite sense. Adjusting the dimensions and properties of images on your website plays a crucial role in how well it performs, particularly in achieving effective website […]
You don’t need a big budget to create a great looking website that works hard for your business. What you absolutely do need is a website ‘designed for success’. What does that mean for small businesses and new start-ups? It pivots on creating a website that’s attractive, but also highly functional and effective. Those last […]
Not all the one billion websites in existence were created by established agencies and consummate professionals! In fact, there are some highly impressive sites crafted by digital marketing ‘newbies’ and fledgeling freelancers. Or even by business start-ups who went the ‘DIY’ route! The team at Factory Pattern love sharing our passion and insights for all […]