Opinion, advice on Web Design, User eXperience & Digital Marketing. Plus, all our tales from the factory floor
Start-ups and evolving e-retailers need reliable payment gateways for their eCommerce site that consumers trust. We identify 10 with the potential to underpin your lead conversion; offering good functionality and security, but differing cost implications. Integrating the right eCommerce payment system into your website design is largely about finding the one most likely to offer […]
To attract and retain online customers, they need to be happy with their shopping experience from the first to the last click. ‘Personalisation’ and other strong UX techniques boost lead conversion and customer loyalty. In the highly competitive world of eCommerce, guiding website visitors to a positive transaction is just half the battle. You also […]
A groundbreaking and detailed analysis of the 7 top-performing E-commerce worldwide websites reveals important insights into how the likes of Wayfair,Sears and Home Depot are converting visitors into customers using ecommerce UX best practices. Using advanced data analysis and other research techniques, the Baymard Institute invested 42,000+ hours of user research into identifying both usability […]
Put simply, good UX research design means better business. The more we all adapt to the digital age, the more critical seamless UX design is (that’s user experience, by the way). A frictionless digital experience is an essential way to influence consumers to stay on your website, trust you and your brand, and keep coming […]
Designing a website goes deeper than just physical appearance. Yes it needs to be a perfect visual representation of your business, but if it doesn’t perform as intended that will reflect badly on your brand.The expression web design is something of a misnomer. It suggests sketching out the appearance of the site and mapping its […]
You might know your website inside out, but do your visitors feel the same? Don’t assume you know what your potential customers need from your site, do your user research and find out. I can guarantee it will lead to higher conversion rates. You’ve filled your website with lots of information about your products, your […]
In 2019, the number of people using social media hit a whopping 3.484 billion, a substantial increase on the previous year’s total. The number of business taking advantage of the powers of social media are also on the increase. Companies are using social media as a central pillar of their marketing because of its ability […]