Opinion, advice on Web Design, User eXperience & Digital Marketing. Plus, all our tales from the factory floor
Listen carefully; keeping ahead of the next big thing in website design is the only sure-fire way of protecting your competitive edge. Most online innovations and trends involve gradual tweaks and upgrades to your site. However, the word is that a more significant development is gathering steam. One that could leave many companies ‘out of […]
In this article we’ve run a UX analysis of the Buffer home page. Our UX research on the Buffer homepage is a heuristic review based on opinion and recognised usability principles which follows a set of 5 criteria: Relevancy: does the page meet user expectation? Clarity: Is the content / offer on this page as clear […]
“It seemed like a good idea at the time!” This could well apply to several website design features and functions that are absolute folly. They may look good, but they drag your website down, some of these features could be hindering your overall websites user experience. There are hundreds of usability issues that affect websites […]
Bounce rates can be the bane of your existence. After investing considerable sums in a fabulous looking website, it’s frustrating to realise that visitors are clicking away far too quickly, far too often.You have around 15 seconds to grab and hold the attention of website traffic. Most site visitors will stay less than that. Your […]
Did you know that 93% of all human communication is visual? We process and store visual references significantly quicker than spoken or written information. Which means for marketing purposes, all forms of imagery are important, including infographics! This article explains infographics and investigates if they’re still worth the effort. It’s safe to say that nearly […]
Designing and building effective websites often means bringing in professionals! However, having a good grasp of some of the terminology makes it easier to talk to web designers with confidence and clarity. Especially as digital acronyms can seem like some sort of secret language for ‘techies’! You may find yourself in a meeting to discuss […]