Opinion, advice on Web Design, User eXperience & Digital Marketing. Plus, all our tales from the factory floor
The UK’s growing community of online retailers has earned it the title of the most advanced ecommerce location in Europe. So, what’s involved when you start an ecommerce business? A jaw-dropping £693billion was spent with the UK’s internet-based sellers in 2019. Keep in mind that ecommerce revenue will have increased dramatically during the pandemic, and […]
Building or growing a successful online retail business depends on getting your website ‘spot on’. This guide on what to look for in an ecommerce web agency can make that happen. In its simplest form, finding the best ecommerce website developers comes down to two things. Doing an initial sweep of creative web designers with […]
We often have clients ask us why our search engine optimisation (SEO) packages are done on a retainer basis rather than as one-off projects. Here’s the thing: SEO is a long-term game. In order to see real, impactful results from optimisation of your website for search engines, you have to be patient. “Good things come […]
Recognised the world over – and a handy way to condense your messaging – emojis are now commonly used for positive user experience (UX). Is that a good idea? Text speak is not the only shorthand people now use to communicate. It’s possible for whole chunks of words to be replaced with a simple graphic […]
The burning need to push your brand, claw in profit and recruit and retain staff can relegate user experience evaluation to a lower priority. We show why user experience matters more than ever in 2021. “Customer service should not be a department. It should be your whole company.” – Visionary internet entrepreneur and venture capitalist, […]
For one of our clients, Pinterest advertising has been a breath of fresh air. Why? Because advertising on Pinterest has provided a healthy and sustainable return on investment. And here’s the thing: A sustainable return on ad spend is more important than ever. Money is tight for businesses after the pandemic so every penny you […]
As you read about the best ecommerce PPC examples, know that the approaches these ecommerce businesses have taken may not necessarily work for you. Ecommerce PPC campaigns are unique to each and every business. Anyone that tells you there is a one fit approach to pay-per-click campaigns for ecommerce should not be trusted. But here’s […]