Opinion, advice on Web Design, User eXperience & Digital Marketing. Plus, all our tales from the factory floor
No business can afford to ignore a largely free marketing tool. Rumours of its demise are unfounded, and every organisation can use this brilliant, personalised communication option. We outline the benefits of email marketing for 2020. Sometimes, it’s not what you do that matters; it’s how you do it! That applies to various marketing tools […]
Is there anyone there? Chatbots help you to engage directly with individual customers. This can boost sales by improving your sites overall user experience, particularly as website users now demand instant answers. We share four insights on Live Chat advantages. It’s human nature to respond better to one-to-one discussions. So, it’s commercial common sense to […]
The benefits of having a Shopify site can be greatly amplified if you also have a Shopify Marketing Guide. It’s like a to-do list, for positioning and promoting your online profile. Here is a step by step guide to Shopify DIY marketing. Marketing is simply the process of finding the best ways to sell your […]
Lockdown left people reliant on buying online and created countless new converts to the convenience of eCommerce. However, it’s not all good news for online retailers, as our summary of changes to UK eCommerce trends show. COVID-19 didn’t just alter the entire course of 2020. It created a long-lasting ripple effect, impacting on international and […]
Pay Per Click (PPC) involves using various advertising opportunities linked to your organisation’s keywords – primarily on Google or Facebook. Done right, it can boost your sales. However, it’s not without its challenges. So why do PPC and in specific eCommerce PPC? Boosting your organic exposure and ‘searchability’ by using supplementary Pay Per Click advertising […]
Abandoned shopping carts are an eCommerce nightmare. Cancelling out your investment in building website traffic and leads. This guide explores best practice for shopping baskets to turn this around and grow your sales. Finding ways to boost eCommerce ux success must focus on the effectiveness of your digital shopping basket. Abandoned shopping carts are a […]
Optimising your website to adjust to different viewing methods – intuitively and automatically – is a commercial necessity. This guide explores four basics of responsive website design to keep your engagement and lead conversion buoyant. Well over 50% of eCommerce sales now come from the billions of mobile phones people use according to 2018 results. […]