SEO / 8 Of The Best Free SEO Tools For Ecommerce Stores

8 Of The Best Free SEO Tools For Ecommerce Stores

Andy Thorne
graphic collage of vinatge cash register and magnifying glass

As an ecommerce store, you’ll want to stay on top of your website’s SEO. For smaller ecommerce stores with small budgets, premium SEO tools can be expensive. But don’t worry, in our round up of the best free SEO tools for ecommerce stores, whether you use the WooCommerce platform or Shopify marketing solutions,  we’ve collected a number of free tools to help improve your site’s SEO.

Optimising your ecommerce store for organic search is one of the most important things an ecommerce store can do.


Because the best traffic your store can get is free traffic. And the best free traffic comes from organic search.

And here’s the thing:

Organic search also provides sustainable traffic that will help your website grow over time.

Where paid traffic will cut off as soon as you disable your advertising budget, the work you do now will set up your website for future success.

So what can you do to optimise your website for search without a big outlay? The eight best free SEO tools below will help you complete the necessary steps to kick-start your website’s search engine optimisation.

Let’s jump right in:


Google’s Mobile Friendly Test

Google's Mobile Friendly Test is one of the best free seo tools

Google’s Mobile Friendly Test tool is more important than ever in 2021, as the search engine starts to favour mobile indexing.

Having a mobile-friendly website is more important than ever when it comes to search engine optimisation.


Because Google is placing greater importance on mobile-indexing and experience with every algorithm update they release.

And not only does a mobile-friendly website satisfy search engines, but it creates a better users experience for your customers.

Google’s mobile friendly test is a great tool to check whether your website is usable on a mobile device.

The best part?

It’s completely free and super easy to use. Just enter your website’s URL in the toolbar and the tool will analyse your website.

Google’s Page Speed Insights

Free SEO tool from Google - Google Page Speed Insights

Another free SEO tool from Google, the Page Speed Insight tool gives you a quick and easy presentation of whether your site passes Google’s Core Web Vitals

Just like having a mobile-friendly website, a fast loading website satisfies Google’s requirements, but also creates a better user experience for your online shoppers.

And when it comes to SEO, a slow website can seriously hinder your online stores’ performance in organic search.


Because with the release of Google’s Core Web Vitals update, page speed is a priority ranking factor.

And that’s why Google’s Page Speed Insight tool is one of our best free SEO tools for ecommerce stores.

Google Search Console

Google Search Console is one of the most powerful free SEO Tools

Google Search Console is one of the most powerful free SEO Tools as it provides you with insights into your organic search performance.

The last of our Google-developed best free SEO tools is a must-have. Google Search Console is the number one tool to analyse how your site is performing on search.

The best part?

The information is coming directly from the source, so you know you can rely on it.

Google Search Console is a great tool for SEOs as it provides a plethora of data, from indexing issues to search query insights.

SEO Pro – Google Chrome Extension

One of my personal favourite free SEO tools is the SEO Pro Extension, built by Kristina Azarenko of

When it comes to SEO work, there can be an overload of data and technical information to take in.

That’s where the SEO Pro extension comes in.

It provides you with a bunch of information about the page your visiting, including it’s metadata, canonical links, headings and image ALT tags.

SEO Pro Extension

The SEO Pro Extension gives you a snapshot of your website’s meta data, structured data and more.

But wait… there’s more!

With the growing importance of page speed, as mentioned above, Kristina has added core web vitals analysis to the extension.

Having all this data a click away really does make SEO Pro one of the best free SEO tools for ecommerce websites.

Animalz Revive – Content Reviver

Animalz Revive - Free SEO Tools

Animalz Revive is a unique tool in the SEO space. It analyses your content and identifies any decaying content that should be updated.

One for the content marketers now.

Did you know that it’s easier to get new traffic for existing content than it is to create new content?

Yep, you read that correctly.

Animalz Revive is one of our best free SEO tools as it saves content marketers time by identifying content refreshment opportunities.

Here’s how it works:

You connect Animalz Revive with your Google Analytics account.

The tool analyses all of the data and looks for any trends of content decay.

It provides you with a list of content that should be refreshed.

That’s it – it’s super simple.

Dr Link Check - Free SEO Tool

Dr Link Check is a useful SEO tool that identifies whether you have any broken links on your website. A lot of paid tools include this feature, but this is a great free option.

Does your website have broken links on it?

Not sure?

You need an easy way to check.

And that’s exactly what Dr Link Check, the number 7 best free SEO tool on our list, does.

All you need to do is enter your website URL in their toolbar and it will analyse your website for any links that point to a 404 error page.

All you need to do is set up redirects for those pages and amend the links. Easy!

Hreflang Checker

hreflang checker - free seo tools

The hreflang checker tool gives international sites a quick snapshot of your site’s hreflang tag.

One of the most difficult things to do when it comes to SEO is to manage multiple-international versions of your website.


Because the process to ensure you clearly define the correct version of your site for each location/audience is super technical.

The Hreflang Checker by makes it easy to check your implementation.

And it’s super easy:

Just enter the URL of your website (I’d do this for each international URL) and the tool will tell you whether your international version is indexable, has the correct hreflang tag and which language attribute is defined.

Keyword Surfer – Google Chrome Extension

The final tool on our list of the best free SEO tools is another great chrome extension.

There are a ton of tools that you could use to do your keyword research, including Google’s Keyword Planner.

So what makes Keyword Surfer so special?

Well, this tool gives you keyword search volumes – and suggestions – in the Google search results.

It means that you can analyse keywords as you search day-to-day, meaning you’re always getting keyword inspiration.

Keyword Surfer free SEO tool

There are lots of Keyword Research tools available, but Keyword Surfer is a great free option. It gives you an insight into search volumes and ideas on the search engine results page.

The number of SEO tools available can be both overwhelming and expensive.

But getting started with SEO for your ecommerce business is easier than you think.

Our list of the best free SEO tools is a great starting point to optimise your website and gain new customers via organic search.

So what are you waiting for?

If you’re looking for other free and super helpful marketing tools, we’ve just launched our ROAS calculator UK. This handy little tool will quickly work out the return your getting from your paid ads without the need of remembering formulas. Just enter your ad spend and ad revenue and it will work out the rest for you.