SEO / Ahrefs v Screaming Frog – what an Ecommerce SEO Agency thinks

Ahrefs v Screaming Frog – what an Ecommerce SEO Agency thinks

Georgina Thorne
3d Graphic image of computer screen showing data

Search Engine Optimization (SEO) is a vital aspect of any successful e-commerce business and a valuable tool for ecommerce SEO agency teams. To achieve higher visibility, increased organic traffic, and improved rankings on search engine result pages (SERPs), it’s crucial to utilize powerful SEO tools.

Two of the most popular options in the market today are Ahrefs and Screaming Frog. As an ecommerce SEO agency we actually use both, and in this blog post, we will compare these tools, highlight their pros and cons, and explore how they can positively impact e-commerce SEO management.

Ahrefs Overview

screen shot from the ahrefs seo tool

Ahrefs is an all-in-one SEO tool suite that offers a wide range of features for comprehensive website analysis. It excels in backlink analysis, keyword research, competitor analysis, and rank tracking. Ahrefs provides an intuitive user interface and a wealth of actionable insights to boost your SEO efforts.

Pros of Ahrefs:

  • Backlink Analysis: Ahrefs offers one of the most extensive backlink indexes, allowing you to analyze your own backlink profile as well as that of your competitors. This feature provides valuable information for link-building and identifying potential opportunities.
  • Keyword Research: With Ahrefs, you can conduct in-depth keyword research, analyze search volumes, and explore keyword difficulty to optimize your content for relevant search terms.
  • Competitive Analysis: Ahrefs enables you to monitor and analyze your competitors’ websites, their backlinks, and top-performing content. This helps you gain insights into their strategies and identify areas for improvement.
  • Rank Tracking: Ahrefs tracks keyword rankings on SERPs, allowing you to monitor your website’s performance over time and make data-driven decisions to improve your SEO efforts.
  • Site Auditing: The tool provides a comprehensive site audit feature that helps identify on-page SEO issues, such as broken links, duplicate content, and missing meta tags. This helps you optimize your website for search engine crawlers.

Screaming Frog Overview

Screen shot from the screaming frog seo tool dashboard

Screaming Frog is a desktop-based website crawler that primarily focuses on technical SEO analysis. It allows you to crawl websites and gather valuable data to identify technical issues and optimize your site’s performance.

Pros of Screaming Frog:

  • Website Crawling: Screaming Frog’s website crawler is extremely powerful and efficient. It analyzes your website’s structure and identifies broken links, duplicate content, and other technical issues that can impact your SEO performance.
  • Data Visualization: The tool provides visual representations of website architecture, internal linking, and URL structures, making it easier to identify optimization opportunities and improve user experience.
  • Page Analysis: Screaming Frog offers detailed page-level analysis, including metadata, heading tags, and other on-page elements. This helps you ensure that your content is optimized for search engines.
  • XML Sitemap Generation: The tool generates XML sitemaps that can be submitted to search engines, facilitating better crawlability and indexing of your website’s pages.
  • Integration with Other Tools: Screaming Frog seamlessly integrates with other SEO tools, such as Google Analytics and Google Search Console, providing a comprehensive view of your website’s performance.
  • Upload PPC landing page URLs & run a quick check to make sure that none return the dreaded 404 or an unexpected redirect (ideal if you’re an ecommerce PPC agency)

Feature Comparison

feature comparison of screaming from and ahrefs by ecommerce seo agency


Positive Impact of SEO Tools on E-commerce SEO Management

When it comes to managing and optimising a website for Google search, tools like Screaming Frog and Ahrefs can be game changers for ecommerce SEO agency teams. Not only do they save a lot of time when it comes to data analysis, they also impact SEO management in the following ways:

Improved Website Performance
Both Ahrefs and Screaming Frog enable you to identify and fix technical issues that can hinder your website’s performance. Optimizing your website’s structure, content, and user experience contributes to better rankings and increased organic traffic.

Enhanced Keyword Optimization
With these tools, you can conduct thorough keyword research and analysis, helping you optimize your content for relevant search terms. This leads to better targeting, higher visibility, and increased conversions.

Competitor Insights
Both Ahrefs and Screaming Frog provide competitive analysis features, allowing you to gain valuable insights into your competitors’ strategies. By understanding their strengths and weaknesses, you can refine your own SEO approach and stay ahead in the competitive e-commerce landscape.

Streamlined Reporting and Tracking
Ahrefs and Screaming Frog offer robust reporting capabilities, allowing you to track your SEO progress, measure the impact of your optimizations, and identify areas for improvement. This data-driven approach ensures you make informed decisions to drive continuous growth.

When it comes to e-commerce SEO management, utilizing powerful tools like Ahrefs and Screaming Frog can significantly enhance your website’s visibility, organic traffic, and conversions. Ahrefs excels in backlink analysis, keyword research, and competitive analysis, while Screaming Frog focuses on technical SEO analysis and website crawling.

Each tool offers unique features and advantages, so selecting the right tool depends on your specific requirements and objectives. By leveraging these tools effectively, you can optimize your e-commerce website for search engines, stay ahead of the competition, and achieve long-term success.