General / Factory Pattern Triumphs: CRO Agency of the Year 2023

Factory Pattern Triumphs: CRO Agency of the Year 2023

Andy Thorne
The Factory Pattern team all sat together on a skate ramp in their office after they won 2023's CRO Agency of the Year Award at the UK Agency Awards.

At Factory Pattern, we’re not just celebrating an award; we’re commemorating a milestone in our journey of relentless dedication, creativity, and innovation.

We are thrilled to announce that we have been named the CRO Agency of the Year 2023 at the UK Agency Awards.

This accolade is not just a recognition of our achievements but a testament to our team’s unwavering commitment to excellence in the ever-evolving digital landscape.

The Factory Pattern team all sat together on a skate ramp in their office after they won 2023's CRO Agency of the Year Award at the UK Agency Awards.

The essence of our success

What makes this award so significant to us at Factory Pattern? It’s the acknowledgment of our core values and our consistent efforts to push the boundaries in the digital realm. Our team, consisting of:

  • 2 Account Managers
  • 2 Designers
  • 2 Web Developers
  • 1 SEO Manager
  • 1 Finance Admin
  • 2 Directors/Founders

…is the backbone of our success! The harmony and synergy within our team have enabled us to tackle complex challenges and deliver outstanding results for our clients.

Employee turnover and team spirit

We take pride in our remarkably low employee turnover rate of 11%, which stands 30% better than the UK industry average. This statistic is a clear indicator of the positive and nurturing work environment we’ve cultivated, where each member’s contribution is valued and their professional growth is supported.

Client-centric focus

Our approach has always been client-centric. We have worked with multiple ecommerce projects, with notable success stories including Materials Market, Creed, and NILC. We’ve spearheaded UX optimisation and digital marketing strategies that have significantly enhanced their online presences. These successes reflect our ability to understand our clients’ needs and translate them into effective digital solutions.

Our impressive outcomes

We have achieved phenomenal results like increased ecommerce conversions, a rise in average order values, improved customer loyalty, and enhanced brand perception. These outcomes are not just numbers; they are a reflection of the hard work, innovative thinking, and client-focused approach that permeates our agency.

Navigating challenges

In our journey, we’ve encountered various challenges, from managing client expectations to balancing big plans with budget constraints. Our success lies in our ability to turn these challenges into opportunities for growth. By initiating projects with a discussion about the client’s wider business goals, we align our digital marketing strategies to support their overarching objectives. This approach has enabled us to deliver solutions that are not just innovative but also strategically sound and effective.

Our iterative approach to success

We believe in a philosophy of testing, evaluating, and iterating. This approach ensures that we are constantly refining our strategies and adapting to the ever-changing digital environment. Our iterative process is our strength, allowing us to continually improve and deliver results that exceed expectations.

Why this award matters

This award means the world to us because it embodies the essence of what we stand for at Factory Pattern. It’s a recognition of our commitment to delivering results and our promise of transparency and performance. We offer our clients a unique guarantee: “If we can’t prove it works, we redesign until it does.” This bold promise underlines our confidence in our work and our dedication to our clients’ success.

Our promise and philosophy

In an industry with no standardised rules, we stand out by holding ourselves to the highest standards of accountability and results-driven performance. Our UX approach to digital eliminates guesswork, allowing us to focus on solving the right problems for the right audience. Our clients choose us for the peace of mind that comes with knowing we’re committed to their success, every step of the way.

Long-term partnerships and looking ahead

Celebrating 15 years in business, with 30% of our clients being with us for over 12 years, is a reflection of the lasting relationships we’ve built. These partnerships are based on trust, satisfaction, and the consistent value we deliver.

More than just an honour: A testament to our method’s success

Winning the CRO Agency of the Year 2023 at the UK Agency Awards is more than just an accolade or a LinkedIn publication; it’s a validation of our approach, our philosophy, and the relationships we’ve built over the years. As we move forward, we remain committed to innovation, growth, and success, not just for ourselves but for every client we partner with.

Here’s to more achievements, breakthroughs, and milestones in the exciting world of digital marketing!