Top PPC management tools for ecommerce to track success
Before we get stuck into the top PPC management tools for ecommerce, let’s talk quickly about why tracking your PPC success is important.
Here are the four main reasons you should be checking in with your paid ads:
1. Measuring ROI: Tracking allows you to measure the return on investment (ROI) of your PPC campaigns. You can determine which campaigns or keywords are generating the most revenue and adjust your budget accordingly.
2. Identifying areas for improvement: By tracking your PPC metrics, you can identify areas where your campaigns may be falling short. You can then make adjustments to improve your click-through rate (CTR), conversion rate, or other key metrics.
3. Staying competitive: Tracking your PPC success can help you stay ahead of the competition. By monitoring your performance, you can quickly adapt to changes in the market and adjust your campaigns to stay on top.
4. Cost control: Tracking your PPC success helps you to keep control costs by allocating the budget to only the most effective campaigns and pausing the campaigns which are not performing well.
Overall, tracking your PPC success is essential for optimizing your campaigns, improving your ROI, and staying competitive in your industry.
And PPC management means checking your keyword success rate, identifying which campaigns are underperforming and which ones are getting all the clicks, keeping an eye on competitors and updating your campaigns accordingly, and managing your budgets.
Which is a lot!
Que your ecommerce PPC management tool. These will help you keep track of your campaigns and make sure they are geared up for success, quickly and efficiently.
Keep reading to find out about our favourite ecommerce management tools for 2023.
AdEspresso
AdEspresso is a full-service PPC management tool for ecommerce that helps its users create and manage campaigns across multiple channels, including Facebook, Instagram, and Google Ads. It gives you a comprehensive overview of all of your campaigns in one place, with quick access to your account’s tools.
AdEspresso also provides conversion tracking on external websites, which means you can optimise based on leads and customer acquisitions rather than just CTR.
The clever tool also allows you to create custom optimisation rules and sync data between campaigns and their CRM. Plus sync CRM contacts to a LinkedIn custom audience and sync campaign leads right after publication.
AdEspresso is a paid-for tool, but if you have a decent ad budget and want to see a good ROI, it’s worth the £40 a month cost. You can take advantage of their 14-day free trial, to see if it’s right for you and there are loads of YouTube tutorials that explain how to use the tool.
I would recommend investing in this tool if you’re a digital marketing manager or manage multiple ad campaigns for your own brand.
Google Analytics
Google Analytics is a powerful tool for tracking website traffic, and it can also help you manage PPC (pay-per-click) campaigns in several ways too.
Google Analytics can track the conversion rate of specific goals, such as a form submission or a purchase. By tracking the conversion rate of these goals, you can see which campaigns are performing well and which ones need to be optimized.
Analytics also allows you to segment your audience by various factors, such as demographics, interests, and behavior, which can help you create targeted campaigns that are more likely to convert.
From a keyword targeting perspective, it can provide insights into which keywords are driving traffic and conversions to your website. You can use this information to optimise your PPC campaigns and target the most profitable keywords.
When it comes to tracking your budget, Google Analytics can help you analyse the cost of your PPC campaigns and determine the return on investment (ROI). By tracking the cost of each click and comparing it to the revenue generated, you can make informed decisions about which campaigns to continue running and which ones to pause.
Another really helpful tool Google Analytics has is custom reporting. This nifty little feature allows you to create custom reports that provide insights into specific aspects of your PPC campaigns. For example, you can create a report that shows the conversion rate of each campaign, allowing you to quickly identify which campaigns are the most successful.
Overall, Google Analytics provides valuable insights into the performance of your PPC campaigns, and I would recommend getting it set up on all of the sites you manage so you can make data-driven decisions and optimise your campaigns for maximum ROI.
Google Ads Editor
Another useful ecommerce PPC management tool in the Google arsenal is Google Ads Editor. Unlike Google Analytics this tool is specifically designed to help you manage PPC campaigns by allowing you to search and replace text, move items, and undo or redo changes across multiple campaigns. Just to be clear, this just applies to your Google ads and not any ads your running social media.
You can quickly create and edit ads across multiple campaigns, as well as copy or move campaigns between accounts or within one account.
Google Ads editor gives you the tools you need to create, edit, and manage campaigns in bulk, making it easier and faster to make changes to multiple ads and campaigns at once. You can also work on campaigns offline and then upload changes to your Google Ads account when they are ready.
As Google Ads Editor can do so much, I’ve listed the key things it gives you the ability to do:
- Make changes to multiple campaigns and ads at once
- Copy and paste campaigns, ads, and keywords
- Filter and search for specific campaigns or ads
- Import and export campaigns and changes to and from a spreadsheet
- View performance data for campaigns and ads
- Preview changes before uploading them to an account
- Collaborate with team members by sharing access to campaigns
Overall, Google Ads Editor is a powerful tool that can help users save time and streamline their Google Ads campaign management.
SEMRush
The SEMRush tool can help manage PPC campaigns by providing a variety of features and tools to help optimize and track campaigns. Its PPC Keyword Tool can help you design and optimise Google Ads campaigns by setting match types, cleaning keywords, and removing duplicates to save money.
The Ad Builder feature allows you to create search ads from existing templates and assign them to campaigns.
It also includes all major ad components including callouts, site links, and structured snippets. Additionally, the tool can help identify the best keywords based on cost-per-click, volume, and other vital metrics.
SEMRush offers a toolkit for Position Tracking, which means you can track a website’s daily rankings for a custom set of target keywords. Additionally, you can use the Position Tracking feature to the data you need to analyze SEO and PPC performances.
KW Finder
KW Finder is a keyword research tool that helps users find high-performing keywords for their websites or PPC campaigns. As part of the Mangools SEO tool set, it provides search volume data, keyword difficulty scores, and related keyword suggestions for any keyword entered.
You can use this data to optimise your campaigns and improve your website’s search engine optimisation (SEO) performance. KW Finder also offers an intuitive user interface and a customisable dashboard which makes it easy to use for beginners and experts alike.
Another way the KW Finder tool can help manage PPC campaigns is by providing accurate search volume data, keyword difficulty scores, and related keyword suggestions. This data can be used to optimise campaigns and improve Return On Investment (ROI). Additionally, KW Finder can help you identify long-tail keywords with low SEO difficulty, which can be used to create more targeted campaigns.