About the Client
Brandsafe are Europe’s leading provider of high visibility impact protection and safety solutions for the industrial workplace. They continuously develop an innovative range of traffic safety and pedestrian safety solutions.
Our Brief
The challenge facing Brandsafe was an unoptimised website that needed updating and optimising. The site was insecure and, while it had good content, had not been optimised using on-page SEO best practice.
Brandsafe needed an SEO agency that understood the importance of SEO and possessed the technical and on-page expertise to grow their search presence.
The Solution
The first stage for Factory Pattern was to ensure the Brandsafe website had a secure certificate and ran on an up-to-date PHP version. Security is an important part of SEO and was a key first step to complete.
To effectively grow the organic presence of the site, we carried out a range of research, including keyword research and competitor analysis.
Once these initial stages had been completed, we optimised the content on the website, including metadata, internal linking and more.
As we continue to work with Brandsafe on their organic search optimisations, we look for new areas of growth for the site. A recent example is the launch of their Electric Vehicle Charging Point protection range. This provided a new area of growth and, as a result, we carried out the necessary optimisations and published lots of relevant content.
The Outputs
The on-going SEO project for Brandsafe resulted in a 46% increase in organic users compared to the previous period.
Since working with Factory Pattern, 16 of Bransafe’s target keywords now rank on page one.
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Andy, our UX Director is on hand to answer your questions.n