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PPC Advertising for Coconut Retailer

We were tasked with PPC advertising for the ecommerce business Coconut Merchant. The goal was to increase website sales for their organic coconut products, while also building their email subscriber list.

Key Points

4x

ROAS in Month One

2500

Newsletter Subscriptions

3x

ROAS across all PPC campaigns

About the Client

Coconut Merchant is an ethical ecommerce store with the world’s largest range of coconut products! Their objective is to support farmers – getting as close to farmers and farmers’ cooperatives as possible, and work hard to make sure they get a fair price for their produce.

Our Brief

Coconut Merchant were running pay-per-click advertising campaigns on Facebook and Google, but wanted to grow their impact further.

They tasked us with the management of their PPC campaigns, with the aim of increasing sales and growing their email newsletter campaign.

Al Shariat

Owner/Managing Director, Coconut Merchant

"The team at Factory Pattern are not only dedicated, but they're also super friendly and great to work with. Thanks team!"

The Solution

  • Using a competition to capture email newsletter signups
  • Running targeted ad campaigns on Facebook to drive traffic to the competition page
  • Catalogue ads to promote relevant products to relevant people
  • Custom audiences were built to retarget with ads across Facebook & Google
  • The Outputs

    • In month one, we generated a 4x return on ad spend (ROAS)
    • 2500 Newsletter Subscriptions were generated via the competition
    • In 2021, a return on ad spend of 3x was generated across all PPC campaigns

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    Andy, our UX Director is on hand to answer your questions.

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