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PPC Advertising for Coconut Retailer

Coconut Merchant

We were tasked with PPC advertising for the ecommerce business Coconut Merchant. The goal was to increase website sales for their organic coconut products, while also building their email subscriber list.

Key Points

4x

ROAS in Month One.

2500

Newsletter Subscriptions.

3x

ROAS across all PPC campaigns.

About the Client

Coconut Merchant are an ecommerce site who sell the world’s largest range of ethically sourced, coconut based products. Currently sourcing from Sri Lanka, Thailand, Vietnam, the Philippines and Indonesia, they work collaboratively with farmers directly, and pack at the source to create jobs for local communities.

Our Brief

Coconut Merchant were running pay-per-click advertising campaigns on Facebook and Google, but wanted to grow their impact further.

They tasked us with the management of their PPC campaigns, with the aim of increasing sales and growing their email newsletter campaign.

Ali Shariat

Coconut Merchant

“The team at Factory Pattern are not only dedicated, but they're also super friendly and great to work with. Thanks team!”

The Solution

  • Using a competition to capture email newsletter signups.
  • Running targeted ad campaigns on Facebook to drive traffic to the competition page.
  • Catalogue ads to promote relevant products to relevant people.
  • Custom audiences were built to retarget with ads across Facebook & Google.
  • The Outputs

    • In month one, we generated a 4x return on ad spend (ROAS).
    • 2500 Newsletter Subscriptions were generated via the competition.
    • In 2021, a return on ad spend of 3x was generated across all PPC campaigns.

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    Andy, our UX Director is on hand to answer your questions.

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