About the Client
Safe Industrial is an online safety retailer. They sell a wide range of safety products for warehouses and for the workplace.
Our Brief
Safe Industrial had just launched at the time, so they wanted to build brand awareness and encourage conversions of their safety products in a timely and cost-effective way.
They tasked us with setting up and managing their ecommerce PPC strategy, with the aim of driving traffic and increasing online sales. As well as their ecommerce PPC strategy, we worked closely with Safe Industrial across a range of different digital marketing and website services.
The Solution
- Running targeted Google Shopping Ads to deliver a boost of traffic and revenue.
- Building custom audiences to target and retarget ads.
- Optimising the product feed to increase the relevancy of the ads.
The Outputs
- In month one, we achieved almost 9x return on ad spend (8.7 April to May 2020).
- We grew the amount of traffic generated from paid search month-on-month.
- Revenue from PPC ads increased by 532% in 2 months (from May to July 2020).
Start a Conversation
Andy, our UX Director is on hand to answer your questions.