Home » Independent Cheltenham Social Venue

Independent Cheltenham Social Venue

The Clarence Social

Setting out to create a website that not only positioned and promoted The Clarence Social brilliantly, but that also supported an efficient and effective booking system to support its future.

Key Points

24,000

Customers per year

300

Online restaurant bookings per month

15.9%

Conversion rate for online bookings

About the Client

The starting point was working with the client to define and describe The Clarence Social’s perceptible features.

There is much to say about the layout and careful design of this authentically unique venue. Not least it’s warm and “playful” interior, which it describes as “regency design with a twist”.

Next, came exploring its unique selling propositions.

The Clarence Social is independently operated, and the owners have used their passion for entertainment and events to create a superb three-floor premises. It offers options for simply eating and drinking with friends or meeting informally with business contacts.

It also provides lovely spaces that are ideal for a wide range of business and social events; from small and intimate gatherings to special events in Cheltenham.

The food and drink available at The Clarence Social shows the same attention to detail as the décor, with choices designed to cover both “out of the ordinary” and many loved staples.

This all makes The Clarence a favourite Cheltenham meeting point throughout the day, beginning with informal brunches through to chilling with friends over evening meals.

clarence social logo design

Our Brief

We were approached to encapsulate this fresh venue, but also the unique “vibe” of The Clarence Social.

The ultimate aim was to show potential customers what a wonderfully warm and relaxing venue it is.

This was largely focused on launching the restaurant in The Clarence, and then continuing to provide digital marketing support after the initial “blaze of publicity”. Many venues find that initial interest in a new concept is buoyant, but interest trails off.

3d geometric shapes overlapping

The Solution

The ideal digital platform for a genuinely “stand out” business had to be a bespoke WordPress website, designed and built to match the appearance, ambience and business goals of The Clarence Social.

Factory Pattern employed the same attention to detail as the client, conveying the friendly glow and joy to be found in this hub of social activity and business meeting space.

The client’s new website also included a highly reliable online booking function (powered by Open Table), that met high standards of UX – making it simple and intuitive for customers to interact with The Clarence team online.

As the intangible elements were so key to the success of the client’s digital marketing, Factory Pattern personally managed the location photography at the venue, to create strong images that “speak for themselves”.

The Factory Pattern team also worked with the client to create a website events guide, that promotes monthly and annual calendar dates in a fresh and dynamic way.

example of home page website design concept for a restaurant

The Outputs

The Clarence Social owners were delighted with the look, usability and “feel” of their new website. Judging from the numbers, this highly favourable reaction is also shared by the venue’s customers!

24,000 customers per year
Website traffic is the equivalent of an impressive 24,000 plus potential customers per year.
300 online restaurant bookings per month
What is highly significant though, is that the new website ensures that The Clarence Social enjoys a 15.9% conversion rate for online bookings. This equates to in excess of 300 restaurant table bookings every month.

It’s not just the best possible starting point for online success, it’s an agile and responsive website that can be updated easily. It will continue to match The Clarence Social’s business development for many years to come.

examples of form fields for restaurant website design

Start a Conversation

Andy, our UX Director is on hand to answer your questions.n

3d graphic of a floating person holding a sign with the word hello on it
  • Watch Pilot – Shopify Website UX Optimisation

    Website design and build for Pro-Tek Flooring

    Branding For Cheltenham-based Pizza Parlour

    Rebrand and Custom Website for Pecometer

    Social Media Marketing For Online Safety Retailer

    Custom Website for Gilmond

    More Projects

    Come see what we're up to