SEO Strategy

An Ecommerce SEO Strategy creates a roadmap for success on search engines. We create tailored strategies for clients that focus on driving the right traffic to your site that will convert to sales.

The Right Ecommerce SEO Strategy For Your Business

For the majority of websites, organic search is the primary source of traffic. We create an SEO strategy to deliver maximum growth and revenue for your ecommerce store.

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Sustainable Growth

Our strategic, long-term outlook means that your organic rankings are sustainable. We don’t go after quick spikes of traffic, instead favouring an approach that targets keywords and audiences that contribute towards sustainable growth.

Competitor Analysis

We analyse search engine results pages to see who you are competing against for your target keywords. This allows us to identify opportunities to improve your SEO.

Keyword Research

Keyword research is one of the primary factors of any SEO campaign and a major focus of our Ecommerce SEO Strategies. We find out exactly what people will search for when looking for your product or service, and optimise your website for those terms and bring the traffic in.

Related Project

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Edinburgh Natural Skincare - SEO Strategy

Our SEO Strategy helped Edinburgh Natural Skincare Company grow their organic traffic.

Related Article


Jan, 2022

How to write an SEO Strategy

For driving organic traffic, you need to write an SEO strategy for ecommerce websites. But what should you include in your SEO strategy?

Client Testimonials


Founder & MD, Custom Moulded Polyurethane

“Factory Pattern's expertise in SEO has vastly increased our website traffic by 173%. This helps our online sales leads grow month-on-month. We now rank on page one of Google for over 23 keywords.

The team work hard to ensure my site is kept up to date with technical blogs and new product info, helping us to stay ahead of our competitors.

They're a passionate, hard working team who we love working with.”

SEO Team

Annie - factory pattern team

Annie Malham

Digital Marketer

Becca - ecommerce website project management at factory pattern

Becca Stanley

Account Manager

Related Services

Ecommerce SEO

Competitor Analysis

Keyword Research

SEO Audits

Get a Free Proposal

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What to Expect

Fill in the form and let our team handle the rest. Here’s what will happen next:

  • Discovery

    We’ll ask you a bunch of questions about your business and the market you want to serve during a 30 minute discovery call.

  • Analysis

    We’ll audit your website to find out where and how we can help you. Then plan what we can do to improve your website and grow your business sustainably.

  • Over to you

    Your proposal will include a review of how we can help your business, pricing options, a provisional timeline, and a detailed view of what it’s like to work with us.

Start a Conversation

Andy, our Founder is on hand to answer your questions.

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What is an SEO strategy?

An SEO strategy should ideally incorporate a multi-faceted approach, including on-page SEO, off-page SEO, and technical SEO. Check out our guide on how to write an SEO strategy, including how you should follow an SEO roadmap to achieve SMART goals.

What is the difference between on-page SEO and off-page SEO?

On-page SEO includes everything visible to your website users when they visit your site. This mostly includes content, keyword optimisation, and metadata. Off-page SEO, on the other hand, is concerned with any activity you do outside of your website that also helps drive traffic to your site. For example, backlinking - when you obtain links from high authority websites to your website to help improve your site's domain authority.