SEO Strategy

An Ecommerce SEO Strategy creates a roadmap for success on search engines. We create tailored strategies for clients that focus on driving the right traffic to your site that will convert to sales.

The Right Ecommerce SEO Strategy For Your Business

For the majority of websites, organic search is the primary source of traffic. We create an SEO strategy to deliver maximum growth and revenue for your ecommerce store.

Sustainable Growth

Our strategic, long-term outlook means that your organic rankings are sustainable. We don’t go after quick spikes of traffic, instead favouring an approach that targets keywords and audiences that contribute towards sustainable growth.

Competitor Analysis

We analyse search engine results pages to see who you are competing against for your target keywords. This allows us to identify opportunities to improve your SEO.

Keyword Research

Keyword research is one of the primary factors of any SEO campaign and a major focus of our Ecommerce SEO Strategies. We find out exactly what people will search for when looking for your product or service, and optimise your website for those terms and bring the traffic in.

Related Project

Edinburgh Natural Skincare - SEO Strategy

Our SEO Strategy helped Edinburgh Natural Skincare Company grow their organic traffic.

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Jan, 2022

How to write an SEO Strategy

For driving organic traffic, you need to write an SEO strategy for ecommerce websites. But what should you include in your SEO strategy?

Client Testimonials


Founder & MD, Custom Moulded Polyurethane

“Factory Pattern's expertise in SEO has vastly increased our website traffic by 173%. This helps our online sales leads grow month-on-month. We now rank on page one of Google for over 23 keywords.

The team work hard to ensure my site is kept up to date with technical blogs and new product info, helping us to stay ahead of our competitors.

They're a passionate, hard working team who we love working with.”

SEO Team

Annie Malham

Digital Marketer

Becca Stanley

Account Manager

Related Services

Ecommerce SEO

Competitor Analysis

Keyword Research

SEO Audits

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Andy, our Founder is on hand to answer your questions.


What is an SEO strategy?

An SEO strategy is the process of organising your website's content by topic to improve your chances of appearing higher on search results pages to gain more organic traffic.

What Is The Difference Between On-Page SEO and Technical SEO?

On-page SEO covers your page's content, meta tags and images. They are the page elements that are visible to users.

Technical SEO, on the other hand, is all about how Google crawls and indexes your site. This includes site speed, structured data, canonicalisation, XML sitemaps, hreflang, and more.