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Opinion, advice on Web Design, User eXperience & Digital Marketing. Plus, all our tales from the factory floor

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Ecommerce PPC /

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Email Marketing /

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User Experience /

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Websites /

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What is 3D Visualisation? How to use it for Ecommerce

  • 3D Visualisation
24 / May, 2022
So, what is 3D visualisation? 3D visualisation refers to anything that is created, or in the world of 3D “rendered” using software specifically designed for that purpose. It’s common that most p...

What Ecommerce SEO Services Do You Need?

  • SEO
17 / May, 2022
Although all ecommerce websites could benefit from a thorough SEO strategy, figuring out what specific services your website is crying out for is a different matter. Not to worry though, as we’ll be...

Website Copywriting – Best Practices and Examples

  • User Experience
10 / May, 2022
It’s well known that good copy can make websites clearer and more impactful; from describing a product to the creation of your brand voice.  If you find yourself asking, what is good copy? and how ...

What Can An Ecommerce Web Design Company Do For You?

  • Web Development
3 / May, 2022
An Ecommerce Web Design Company does more than just make your website look good – they can improve your profits and increase customer loyalty too. With experienced, specific attention to Convers...

How to delete all products in WooCommerce

  • Web Development
26 / April, 2022
You may be wondering, ‘why, and how, would you delete all products in WooCommerce?’ WooCommerce is a fantastic tool for creating e-commerce websites. It’s a highly customisable, open-source,...

The Benefits of TikTok for Business

  • Social Media
19 / April, 2022
With over 1 billion users worldwide on TikTok, this popular social media marketing platform, with its potential for vast exposure, has been catching the eye of many business-minded brains. Although ma...

10 Point UX Audit Template: Free Download

  • User Experience
12 / April, 2022
A User Experience (UX) Audit is a process used to identify underperforming areas of your ecommerce website or digital product. These are places that cause headaches for your users and ultimately erode...

What are the best WordPress plugins for 2022?

  • Web Development
5 / April, 2022
WordPress is a great choice for your website, allowing you to modify to levels other platforms can’t match. Especially when it comes to WordPress Design. The huge collection of plugins available to ...

User Experience Vs User Interface

  • User Experience
22 / March, 2022
When it comes to digital design, user experience design and user interface design are often easily confused or even completely misunderstood. Although they are usually referred to in similar environme...

Underused SEO strategies for ecommerce stores

  • SEO
15 / March, 2022
If you’re looking to grow your organic traffic, these underused SEO strategies for ecommerce stores could be just what you need. We’ve spoken at length in previous blogs about SEO strategy, includ...

Which ecommerce web design services do you need?

  • Websites
8 / March, 2022
Ecommerce web design services are easy to find, with lots of established agencies available to offer their skills and expertise. The tricky part is understanding the specific services you need for you...

Best Mobile Ecommerce UX Examples

  • User Experience
1 / March, 2022
With around 60-70% of your visitors visiting your site via mobile, mobile UX has never been more important. It’s not enough to only offer a great user experience on your desktop ecommerce site. If y...

Social Media Trends for 2022: What do ecommerce stores need to know?

  • Social Media
22 / February, 2022
The fascinating thing about social media is its ability to evolve with ever-changing consumer behaviours. However, this means it’s pretty easy to fall out of the loop with social media trends for 20...

Web Design: How to refresh your website quickly

  • Websites
15 / February, 2022
With the digital landscape rapidly and forever changing, it’s easy for website designs to become outdated and sadly left in the dust. Often, you only need to refresh your website design, rather than...

How do you structure a UX research report?

  • User Experience
8 / February, 2022
UX research reports are an important tool in concisely communicating your findings to stakeholders, and if you want them to take onboard your research and suggestions, you need to make your report eng...

How much do ecommerce web agencies charge?

  • Websites
1 / February, 2022
When it comes to building an ecommerce website, you might be surprised by how much web agencies charge, compared with an ecommerce builder (building it yourself). There are definitely some pros to usi...

Email marketing examples: Our favourites to inspire your next campaign

  • Email Marketing
25 / January, 2022
Why should you care about the best email marketing examples? Well, it is estimated that over 290 billion emails are sent each day all around the world. That’s a lot of emails… and a LOT of competi...

Keyword Research For Ecommerce: 3 Methods You May Not Have Tried

  • SEO
18 / January, 2022
One of the building blocks for SEO work is to undertake keyword research. But if you’re an online store, how does keyword research for ecommerce differ to other types of websites? While there are a ...

What does ecommerce PPC management include?

  • Ecommerce PPC
11 / January, 2022
As an ecommerce brand, driving growth and increasing revenue are the main goals. One of the best ways to achieve those goals is via pay-per-click advertising. In this article, we look at ecommerce ppc...

How to write an SEO Strategy

  • SEO
4 / January, 2022
With the New Year approaching, it’s time to put plans into place to fuel your business’ growth in the New Year. For driving organic traffic, you need to write an SEO strategy for ecommerce website...

Best ecommerce websites of 2021

  • Websites
28 / December, 2021
When it comes to ecommerce websites, you should know that first impressions count for a lot. Especially when the margin for you to make a lasting impression is less than a minute, so it is important t...

5 productivity tips for marketers

  • General
24 / December, 2021
“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” (Paul J. Meyer). Read on to discover our five producti...

Ecommerce UX Trends for 2022: What you need to know

  • User Experience
21 / December, 2021
It’s vital that Ecommerce websites to provide a great user experience for your customers and keep on top of new ecommerce UX trends in order to stand out from competitors. Why? Because the shift tow...

Which email marketing tool do you need?

  • Email Marketing
17 / December, 2021
As emails are an effective and versatile way to generate sales, the only real question is which email marketing tool is best for you. Any rumours you’ve heard that emails have been replaced by newer...

5 simple steps to prepare your ecommerce website for Christmas online shopping

  • Websites
14 / December, 2021
The race is on! It’s time to cash in the festive spending frenzy and get your sales zinging. With these five quick ways to boost Christmas online shopping performance. There are quick and easy ways ...

12 Email Marketing Tips For 2022

  • Email Marketing
10 / December, 2021
Email marketing, est. 1978 and still going strong for 2022. In this blog, we share 12 email marketing tips to help you succeed in 2022. Due to how long email marketing has been around for, you might n...

What is ecommerce ppc management and why do you need it?

  • Ecommerce PPC
3 / December, 2021
PPC Management for ecommerce businesses is a great way to grow your online sales and reach your target audience as they navigate the internet. But before we start, what do we mean by ecommerce PPC? PP...

Ecommerce UX best practices for Shopify stores

  • User Experience
30 / November, 2021
When it comes to running an eCommerce store with the Shopify platform, there are certain ecommerce UX (user experience) best practices that you should be aware of. Here, we will be sharing these best ...

PPC for ecommerce sites: Which platform is right for you?

  • Ecommerce PPC
26 / November, 2021
When you have an eCommerce business, one of the things you need to think about is the different PPC (pay-per-click) advertising platforms available to you as an ecommerce store. Here, we will be looki...

Ecommerce seo strategy for 2022: What to prioritise and what to leave behind

  • SEO
23 / November, 2021
The end (of 2021) is nigh and it’s time to work on your ecommerce SEO strategy for 2022 – but what should you focus on? In this article, we’re going to share our insights of what we’ve lea...

Best eCommerce UX tips for Black Friday

  • User Experience
19 / November, 2021
Black Friday is one of the biggest shopping days of the year, so ensuring that your eCommerce UX (user experience) is smooth is an essential part of getting the most from the sale. Here, we will share...

5 Email marketing tips for Black Friday 2021

  • Email Marketing
16 / November, 2021
It feels like seasonal sales start earlier, last longer, and offer bigger discounts each year. Black Friday and Cyber Monday are no different. In fact, Black Friday shoppers spent a total of $14 billi...

Should Your Ecommerce Store Offer Black Friday Discounts?

  • Websites
5 / November, 2021
Black Friday is the most important time of the year for ecommerce stores, but are you and your site ready to offer your customers a Black Friday discounts and offers? As one of the busiest days of the...

How to Carry Out a UX Audit On Your Ecommerce Website

  • User Experience
26 / October, 2021
An ecommerce site should never be static. It is vital to understand and learn from your users behaviour and constantly improve your site; to not only improve their user experience, but also increase s...

Website design templates: Should you use them?

  • Websites
22 / October, 2021
Creating a website can be a challenging and difficult process, especially if you don’t know where to start. Here, we will look at whether you should use website design templates or not, and see how ...

7 warning signs when looking for ppc services

  • Ecommerce PPC
19 / October, 2021
When you are looking for pay-per-click (PPC) services, there are certain warning signs to look out for. Here, we will be exploring seven things to look out for before you decide on the right agency fo...

Should you use a specialist web agency for your ecommerce website?

  • Websites
15 / October, 2021
Your online presence is more important than ever – especially when it comes to your business. Here, we will be looking at the many advantages of using a specialist web agency for your eCommerce ...

What to consider when looking for a digital agency in Cheltenham

  • General
12 / October, 2021
When you’re looking for a digital agency to look after your website, there are a few things to consider and weigh up. Your journey to finding the right agency can sometimes feel like a long proc...

What is a good eCommerce Conversion Rate

  • User Experience
1 / October, 2021
Tracking your ecommerce conversion rate is the best method of monitoring the performance of your marketing. It highlights how good your digital campaigns are at converting users into customers, and us...

How to find the right website design in Cheltenham

  • Websites
30 / September, 2021
Finding the right website design can feel like a headache. If you are looking for the right website design for you in the Cheltenham area, read on. We have collected some top things you should think a...

The top 10 WordPress plugins for your eCommerce store

  • Websites
30 / September, 2021
WordPress is a great choice when it comes to developing an eCommerce store. One of the great things about the platform is there are so many incredible WordPress plugins available to make your site run...

5 steps to increase your eCommerce conversion rate

  • User Experience
29 / September, 2021
Ecommerce is leading the way in how we sell products. However, you may find that your eCommerce conversion rate is not what you want to be. Here we will explore five steps to improve your eCommerce co...

Which eCommerce platform is right for you?

  • Websites
29 / September, 2021
If you’re planning to launch your own online retail venture, you’ll probably want to know which eCommerce platform is right for you. Selling online can be a vital next step for an existing...

5 things to do before you start a Facebook Ad campaign

  • Ecommerce PPC
28 / September, 2021
Successful Facebook ad campaigns – in terms of sales achieved and ROI – depend on careful research and planning from the start. We show you things to do to optimise Facebook advertising. Facebook ...

5 misconceptions about working with an eCommerce SEO agency

  • SEO
27 / September, 2021
SEO is not marketing ‘dark arts’, designed to cheat Google algorithms. Nor is it a dazzling, jargon-packed process that comes with a hefty price tag. Here, we kill myths about eCommerce SEO agenci...

The best advice you’ll read about user experience

  • User Experience
21 / September, 2021
You only have one true boss; your customer. Whether that’s consumers or business decision-makers. Keeping them happy is the key to success, which is why this good advice about user experience is so ...

How to troubleshoot common WooCommerce issues

  • Websites
21 / September, 2021
WooCommerce is a great plugin to have. However, errors can be disruptive to your business. Here we will share some common WooCommerce issues and solutions so you can overcome these problems and have a...

How to start an ecommerce business: What to consider from day one

  • General
27 / August, 2021
The UK’s growing community of online retailers has earned it the title of the most advanced ecommerce location in Europe. So, what’s involved when you start an ecommerce business? A jaw-dropping В...

What to look for in an ecommerce web agency

  • Websites
24 / August, 2021
Building or growing a successful online retail business depends on getting your website ‘spot on’. This guide on what to look for in an ecommerce web agency can make that happen. In its simplest f...

Why SEO Is A Long-Term Game

  • SEO
16 / August, 2021
We often have clients ask us why our search engine optimisation (SEO) packages are done on a retainer basis rather than as one-off projects.  Here’s the thing: SEO is a long-term game.  In order t...

Are emojis good for user experience?

  • User Experience
13 / August, 2021
Recognised the world over – and a handy way to condense your messaging – emojis are now commonly used for positive user experience (UX). Is that a good idea? Text speak is not the only sho...

Why User Experience Matters More Than Ever in 2021

  • User Experience
6 / August, 2021
The burning need to push your brand, claw in profit and recruit and retain staff can relegate user experience evaluation to a lower priority. We show why user experience matters more than ever in 2021...

Pinterest advertising: Should your ecommerce store advertise on Pinterest?

  • Ecommerce PPC
6 / August, 2021
For one of our clients, Pinterest advertising has been a breath of fresh air.  Why? Because advertising on Pinterest has provided a healthy and sustainable return on investment. And here’s the thin...

The best ecommerce PPC examples

  • Ecommerce PPC
3 / August, 2021
As you read about the best ecommerce PPC examples, know that the approaches these ecommerce businesses have taken may not necessarily work for you. Ecommerce PPC campaigns are unique to each and every...

Website Button Best Practice for UX

  • User Experience
27 / July, 2021
Buttons are the most widely-used interaction elements in web design, and as such, play a massive role in a user journey. As such, adhering to Website Button Best Practice can make the difference betwe...

How to Improve Your Website with Ecommerce UX Research

  • User Experience
21 / July, 2021
UX research is crucial in understanding the problems and opportunities for improvement within your web site. Implementing the findings from UX research can improve ecommerce conversion rates by up to ...

8 Of The Best Free SEO Tools For Ecommerce Stores

  • SEO
16 / July, 2021
As an ecommerce store, you’ll want to stay on top of your website’s SEO. For smaller ecommerce stores with small budgets, premium SEO tools can be expensive. But don’t worry, in our round up of ...

9 Best Email Automation Flows for Ecommerce Stores To Increase Sales

  • Email Marketing
15 / July, 2021
So, you’ve been working hard to generate new leads for your ecommerce business and your email list is growing, which is great. The next challenge is turning those new leads into customers as quickly...

WooCommerce UX Best Practice For Ecommerce Websites

  • User Experience
6 / July, 2021
When you’re selling online, it isn’t enough to rely on your products to bring in sales. It is essential to create a good User Experience (UX) to bring customers to your site and keep them on it. K...

What is UX design?

  • User Experience
2 / July, 2021
Keeping website visitors interested and happy – right through to paying for products – pivots on providing a good user experience. What is UX design and how does it work? It’s easy to get bogged...

UX to Boost Sales: How eCommerce businesses can improve their user experience

  • User Experience
29 / June, 2021
The three things consumers demand when shopping online are convenience, speed and personalised interaction. How can you deliver on these, and use UX to boost sales? While traditional high street retai...

Ecommerce checkout UX: 5 simple tips for success

  • User Experience
25 / June, 2021
The checkout is arguably the most important part of a website, particularly when it comes to user experience. Around 87% of abandoned online shopping carts happen at checkout, a statistic that no ecom...

Ecommerce SEO Audit: Best Practice and Tips for Success

  • SEO
18 / June, 2021
While search engine optimisation (SEO) is an iterative process, you have to have a good base to start from. And that’s where an SEO audit comes in. For all of our SEO clients, we complete an ecommer...

What you need to look for in the best eCommerce UX agency

  • User Experience
11 / June, 2021
Getting people to click on your eCommerce pages is literally half the battle. You must get consumers to stay, and pay! How can you find an eCommerce UX agency to boost your online sales, without ‘br...

Better Mobile User Experience for Ecommerce

  • General
7 / June, 2021
Around two-thirds of eCommerce takes place on mobile phones. It’s even got a name: M-commerce. This makes it vital to create responsive websites with strong Mobile User Experience, to support sustai...

How to create a better ecommerce checkout UX

  • User Experience
28 / May, 2021
Ambitious online retailers could be inadvertently putting up hurdles for their customers. The good news is, this can be easily avoided by creating better ecommerce checkout UX that convert leads. Eco...

The Ecommerce Homepage UX Checklist – 19 Points For Success

  • User Experience
21 / May, 2021
Not sure where to start when it comes to improving your ecommerce site homepage? Or perhaps you’ve optimised the homepage and want to check you haven’t missed something crucial? Our handy The Ecom...

Is bad user experience killing your eCommerce site?

  • User Experience
17 / May, 2021
There’s no secret to success in online retailing. It comes down to website performance, digital marketing and making sure that a bad user experience doesn’t kill your eCommerce venture. What does ...

Ecommerce Product Page UX Guidelines

  • User Experience
14 / May, 2021
You waste time and money – and get a serious sales headache – if visitors to your online shop click away too quickly, making it vital to stick to these eCommerce product page UX guidelines. Succes...

The eCommerce UX trends you need to be aware of

  • User Experience
10 / May, 2021
Some of these eCommerce UX trends may appear obvious at first glance and it’s likely you apply them already, but maybe you haven’t thought about why they’re so crucial. Mobile-first This has bee...

9 Reasons to use eCommerce PPC

  • Ecommerce PPC
30 / April, 2021
Integrating online advertising into a successful digital marketing campaign is a great way to help boost your sales. This article looks in more detail at 9 eCommerce PPC benefits. When you need a way ...

Google Ads for Beginners: Guide For Success

  • Ecommerce PPC
26 / April, 2021
Google Ads for beginners can be overwhelming. Google Ads is a powerful platform for eCommerce businesses across the world. The channel allows you to serve well-timed ads to your target audience when t...

Facebook Ads for Beginners: Guide For Success

  • Ecommerce PPC
23 / April, 2021
Facebook Ads for beginners can be overwhelming – it’s a powerful tool with endless possibilities. It allows businesses to serve highly targeted ads to users that are likely to buy your pro...

How to generate sales via Ecommerce PPC Ads

  • Ecommerce PPC
19 / April, 2021
In order to increase online sales, most eCommerce businesses will turn to pay-per-click advertising. But how do you generate sales via eCommerce PPC ads? In this article, we’ll share our tips, advic...

The best eCommerce web design tools

  • Websites
16 / April, 2021
Is this going to be the year that you design your new website? Are you unsure where to start and are looking for the best eCommerce web design tools to help you? Then read on to discover the best on o...

Under used Ecommerce web design tactics you need to try

  • Websites
12 / April, 2021
Online shopping is a great way to make your products and services available to a wide range of customers. Read on to find out about under used ecommerce web design tactics to improve your site and inc...

Best eCommerce Web Design Examples And What We Love About Them

  • User Experience
9 / April, 2021
Ecommerce websites can be very subjective, everyone has their own opinions as to what looks good and what works well. In this article, we are going share our favourite ecommerce web design examples to...

6 eCommerce web design principles you need to know about

  • Websites
5 / April, 2021
For successful online retailing, having a truly unique website that reflects your brand is vital. However, do the best performing eCommerce sites share common factors? We look at 6 eCommerce web desig...

5 Pieces of Advice From Our Ecommerce Web Design Expert

  • Websites
2 / April, 2021
With the rise of online shopping, there has never been a better time to improve your eCommerce web design. It’s easy to get caught up in designing an eCommerce website that looks beautiful but doesn...

Ecommerce Web Design: How to Stand Out

  • Websites
29 / March, 2021
The key to great eCommerce web design and making your store stand out isn’t so much about being outrageous with your design, it’s about 2 key elements: usability and aesthetics. Making your site e...

Ecommerce Web Design Mistakes to Avoid

  • Websites
26 / March, 2021
Over the next 12 months, online retailing will grow even stronger, offering customers faster, better shopping experiences. To get your share of success, you must avoid these eCommerce web design mista...

Ecommerce Web Design Best Practice: What You Need to Know

  • Websites
22 / March, 2021
The better your website design, the better your chance of converting leads and achieving profitable growth. Here, we explore eCommerce web design best practice, to make your business success more assu...

Low Budget Digital Marketing: 4 Tips for Success

  • Ecommerce PPC
12 / March, 2021
There’s no doubt that promoting your product or service online is the best way to create profitable growth. However, does it always involve serious investment? We explore four low budget digital mar...

WooCommerce for Beginners: A Beginner’s Guide

  • Websites
8 / March, 2021
Seizing the opportunities offered by online retailing means setting up an eCommerce store that’s easy to use, efficient and secure. This article explains WooCommerce for Beginners and explores why W...

7 SEO Facts You Need To See

  • SEO
5 / March, 2021
The term ‘search engine optimisation’ is often discussed but still widely misunderstood. Even some SEO agencies don’t fully grasp its potential. To give you a flavour, here are interesting and f...

Social Media Advertising: A beginner’s guide

  • Social Media
2 / March, 2021
Social media is still a powerful way to grow your business. Especially if you get the right mix of organic (free) posts and ads to build sales leads. This beginner’s guide to social media advertisin...

4 Essential Factors of Successful Ecommerce Product Page – Part 4: Shipping And Returns

  • User Experience
27 / November, 2020
In the fourth and final part of our ‘4 essential elements for high converting ecommerce product pages’ blog series, we will be taking a closer look into how you can optimise your shipping and retu...

4 Essential Factors of Successful Ecommerce Product Page – Part 3: Product Descriptions & Reviews

  • User Experience
20 / November, 2020
Following on from our ‘Product Images & Image Gallery UI’ blog post, where we looked into creating product images that convert, in part 3 we’ll be taking a closer look into how to write prod...

4 Essential Factors of Successful Ecommerce Product Page – Part 2: Product Images

  • User Experience
13 / November, 2020
Following on from part 1 of our ‘4 essential elements for high converting eCommerce product pages’ blog post, where we cover the 4 essential product page elements required for the highest conversi...

4 Essential Factors of Successful Ecommerce Product Page – Part 1: The Buy Area

  • User Experience
6 / November, 2020
The product page on your ecommerce site is where people decide on whether they’re going to purchase the product or not. More often than not, ecommerce ux best practices are ignored on product pa...

What Are The Benefits Of Email Marketing?

  • Email Marketing
21 / August, 2020
No business can afford to ignore a largely free marketing tool. Rumours of its demise are unfounded, and every organisation can use this brilliant, personalised communication option. We outline the be...

4 reasons to include Live Chat on your website

  • Websites
14 / August, 2020
Is there anyone there? Chatbots help you to engage directly with individual customers. This can boost sales by improving your sites overall user experience, particularly as website users now demand in...

6 simple steps to creating a Shopify Marketing Guide

  • Websites
21 / July, 2020
The benefits of having a Shopify site can be greatly amplified if you also have a Shopify Marketing Guide. It’s like a to-do list, for positioning and promoting your online profile. Here is a step b...

COVID 19: The Shift In eCommerce Shopping Behaviours

  • General
17 / July, 2020
Lockdown left people reliant on buying online and created countless new converts to the convenience of eCommerce. However, it’s not all good news for online retailers, as our summary of changes to U...

5 reasons to use PPC advertising

  • Ecommerce PPC
14 / July, 2020
Pay Per Click (PPC) involves using various advertising opportunities linked to your organisation’s keywords – primarily on Google or Facebook. Done right, it can boost your sales. However, it’s ...

8 best practices tips for eCommerce shopping baskets

  • User Experience
3 / July, 2020
Abandoned shopping carts are an eCommerce nightmare. Cancelling out your investment in building website traffic and leads. This guide explores best practice for shopping baskets to turn this around an...

What are the fundamentals of Responsive Web Design?

  • User Experience
30 / June, 2020
Optimising your website to adjust to different viewing methods – intuitively and automatically – is a commercial necessity. This guide explores four basics of responsive website design to ...

SEO vs PPC: what is the difference?

  • Ecommerce PPC
  • SEO
25 / June, 2020
Many companies find themselves asking ‘which is best: Search Engine Optimisation or Pay Per Click?’. Understanding the differences between eCommerce SEO and PPC can help you to decide the right ti...

What is user centred design?

  • User Experience
23 / June, 2020
User Centred Design can underpin any form of innovation. It can personalise products, processes, printed materials and digital entities by putting the user right at the heart of everything. But what i...

How to optimise product pages to increase sales

  • User Experience
19 / June, 2020
You don’t necessarily need a complete overhaul of your eCommerce website to improve its effectiveness. Just a few series of small changes can have a tangible impact on your online retail sales. eCom...