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Opinion, advice on Web Design, User eXperience & Digital Marketing. Plus, all our tales from the factory floor

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What is ecommerce ppc management and why do you need it?

  • Ecommerce PPC
3 / December, 2021
PPC Management for ecommerce businesses is a great way to grow your online sales and reach your target audience as they navigate the internet. But before we start, what do we mean by ecommerce PPC? PP

Ecommerce UX best practices for Shopify stores

  • User Experience
30 / November, 2021
When it comes to running an eCommerce store with the Shopify platform, there are certain ecommerce UX (user experience) best practices that you should be aware of. Here, we will be sharing these best

PPC for ecommerce sites: Which platform is right for you?

  • Ecommerce PPC
26 / November, 2021
When you have an eCommerce business, one of the things you need to think about is the different PPC (pay-per-click) advertising platforms available to you as an ecommerce store. Here, we will be looki

Ecommerce seo strategy for 2022: What to prioritise and what to leave behind

  • SEO
23 / November, 2021
The end (of 2021) is nigh and it’s time to work on your ecommerce SEO strategy for 2022 – but what should you focus on? In this article, we’re going to share our insights of what we’ve lea

Best eCommerce UX tips for Black Friday

  • User Experience
19 / November, 2021
Black Friday is one of the biggest shopping days of the year, so ensuring that your eCommerce UX (user experience) is smooth is an essential part of getting the most from the sale. Here, we will share

5 Email marketing tips for Black Friday 2021

  • Email Marketing
16 / November, 2021
It feels like seasonal sales start earlier, last longer, and offer bigger discounts each year. Black Friday and Cyber Monday are no different. In fact, Black Friday shoppers spent a total of $14 billi

Should Your Ecommerce Store Offer Black Friday Discounts?

  • Websites
5 / November, 2021
Black Friday is the most important time of the year for ecommerce stores, but are you and your site ready to offer your customers a Black Friday discounts and offers? As one of the busiest days of the

How to Carry Out a UX Audit On Your Ecommerce Website

  • User Experience
26 / October, 2021
An ecommerce site should never be static. It is vital to understand and learn from your users behaviour and constantly improve your site; to not only improve their user experience, but also increase s

Website design templates: Should you use them?

  • Websites
22 / October, 2021
Creating a website can be a challenging and difficult process, especially if you don’t know where to start. Here, we will look at whether you should use website design templates or not, and see how

7 warning signs when looking for ppc services

  • Ecommerce PPC
19 / October, 2021
When you are looking for pay-per-click (PPC) services, there are certain warning signs to look out for. Here, we will be exploring seven things to look out for before you decide on the right agency fo

Should you use a specialist web agency for your ecommerce website?

  • Websites
15 / October, 2021
Your online presence is more important than ever – especially when it comes to your business. Here, we will be looking at the many advantages of using a specialist web agency for your eCommerce

What to consider when looking for a digital agency in Cheltenham

  • General
12 / October, 2021
When you’re looking for a digital agency to look after your website, there are a few things to consider and weigh up. Your journey to finding the right agency can sometimes feel like a long proc

eCommerce Conversion Rate: What is a Good Conversion Rate and How to Improve Yours

  • User Experience
1 / October, 2021
Tracking your ecommerce conversion rate is the best method of monitoring the performance of your marketing. It highlights how good your digital campaigns are at converting users into customers, and us

How to find the right website design in Cheltenham

  • Websites
30 / September, 2021
Finding the right website design can feel like a headache. If you are looking for the right website design for you in the Cheltenham area, read on. We have collected some top things you should think a

The top 10 WordPress plugins for your eCommerce store

  • Websites
30 / September, 2021
WordPress is a great choice when it comes to developing an eCommerce store. One of the great things about the platform is there are so many incredible WordPress plugins available to make your site run

5 steps to increase your eCommerce conversion rate

  • User Experience
29 / September, 2021
Ecommerce is leading the way in how we sell products. However, you may find that your eCommerce conversion rate is not what you want to be. Here we will explore five steps to improve your eCommerce co

Which eCommerce platform is right for you?

  • Websites
29 / September, 2021
If you’re planning to launch your own online retail venture, you’ll probably want to know which eCommerce platform is right for you. Selling online can be a vital next step for an existing

5 things to do before you start a Facebook Ad campaign

  • Ecommerce PPC
28 / September, 2021
Successful Facebook ad campaigns – in terms of sales achieved and ROI – depend on careful research and planning from the start. We show you things to do to optimise Facebook advertising. Facebook

5 misconceptions about working with an eCommerce SEO agency

  • SEO
27 / September, 2021
SEO is not marketing ‘dark arts’, designed to cheat Google algorithms. Nor is it a dazzling, jargon-packed process that comes with a hefty price tag. Here, we kill myths about eCommerce SEO agenci

The best advice you’ll read about user experience

  • User Experience
21 / September, 2021
You only have one true boss; your customer. Whether that’s consumers or business decision-makers. Keeping them happy is the key to success, which is why this good advice about user experience is so

How to troubleshoot common WooCommerce issues

  • Websites
21 / September, 2021
WooCommerce is a great plugin to have. However, errors can be disruptive to your business. Here we will share some common WooCommerce issues and solutions so you can overcome these problems and have a

How to start an ecommerce business: What to consider from day one

  • General
27 / August, 2021
The UK’s growing community of online retailers has earned it the title of the most advanced ecommerce location in Europe. So, what’s involved when you start an ecommerce business? A jaw-dropping

What to look for in an ecommerce web agency

  • Websites
24 / August, 2021
Building or growing a successful online retail business depends on getting your website ‘spot on’. This guide on what to look for in an ecommerce web agency can make that happen. In its simplest f

Why SEO Is A Long-Term Game

  • SEO
16 / August, 2021
We often have clients ask us why our search engine optimisation (SEO) packages are done on a retainer basis rather than as one-off projects.  Here’s the thing: SEO is a long-term game.  In order t

Are emojis good for user experience?

  • User Experience
13 / August, 2021
Recognised the world over – and a handy way to condense your messaging – emojis are now commonly used for positive user experience (UX). Is that a good idea? Text speak is not the only sho

Why User Experience Matters More Than Ever in 2021

  • User Experience
6 / August, 2021
The burning need to push your brand, claw in profit and recruit and retain staff can relegate user experience evaluation to a lower priority. We show why user experience matters more than ever in 2021

Pinterest advertising: Should your ecommerce store advertise on Pinterest?

  • Ecommerce PPC
6 / August, 2021
For one of our clients, Pinterest advertising has been a breath of fresh air.  Why? Because advertising on Pinterest has provided a healthy and sustainable return on investment. And here’s the thin

The best ecommerce PPC examples

  • Ecommerce PPC
3 / August, 2021
As you read about the best ecommerce PPC examples, know that the approaches these ecommerce businesses have taken may not necessarily work for you. Ecommerce PPC campaigns are unique to each and every

Website Button Best Practice for UX

  • User Experience
27 / July, 2021
Buttons are the most widely-used interaction elements in web design, and as such, play a massive role in a user journey. As such, adhering to Website Button Best Practice can make the difference betwe

How to Improve Your Website with Ecommerce UX Research

  • User Experience
21 / July, 2021
UX research is crucial in understanding the problems and opportunities for improvement within your web site. Implementing the findings from UX research can improve ecommerce conversion rates by up to

8 Of The Best Free SEO Tools For Ecommerce Stores

  • SEO
16 / July, 2021
As an ecommerce store, you’ll want to stay on top of your website’s SEO. For smaller ecommerce stores with small budgets, premium SEO tools can be expensive. But don’t worry, in our round up of

9 Best Email Automation Flows for Ecommerce Stores To Increase Sales

  • Email Marketing
15 / July, 2021
So, you’ve been working hard to generate new leads for your ecommerce business and your email list is growing, which is great. The next challenge is turning those new leads into customers as quickly

WooCommerce UX Best Practice For Ecommerce Websites

  • User Experience
6 / July, 2021
When you’re selling online, it isn’t enough to rely on your products to bring in sales. It is essential to create a good User Experience (UX) to bring customers to your site and keep them on it. K

What is UX design?

  • User Experience
2 / July, 2021
Keeping website visitors interested and happy – right through to paying for products – pivots on providing a good user experience. What is UX design and how does it work? It’s easy to get bogged

UX to Boost Sales: How eCommerce businesses can improve their user experience

  • User Experience
29 / June, 2021
The three things consumers demand when shopping online are convenience, speed and personalised interaction. How can you deliver on these, and use UX to boost sales? While traditional high street retai

Ecommerce checkout UX: 5 simple tips for success

  • User Experience
25 / June, 2021
The checkout is arguably the most important part of a website, particularly when it comes to user experience. Around 87% of abandoned online shopping carts happen at checkout, a statistic that no ecom

Ecommerce SEO Audit: Best Practice and Tips for Success

  • SEO
18 / June, 2021
While search engine optimisation (SEO) is an iterative process, you have to have a good base to start from. And that’s where an SEO audit comes in. For all of our SEO clients, we complete an ecommer

What you need to look for in the best eCommerce UX agency

  • User Experience
11 / June, 2021
Getting people to click on your eCommerce pages is literally half the battle. You must get consumers to stay, and pay! How can you find an eCommerce UX agency to boost your online sales, without ‘br

Better Mobile User Experience for Ecommerce

  • General
7 / June, 2021
Around two-thirds of eCommerce takes place on mobile phones. It’s even got a name: M-commerce. This makes it vital to create responsive websites with strong Mobile User Experience, to support sustai

How to create a better ecommerce checkout UX

  • User Experience
28 / May, 2021
Ambitious online retailers could be inadvertently putting up hurdles for their customers. The good news is, this can be easily avoided by creating better ecommerce checkout UX that convert leads. Eco

The Ecommerce Homepage UX Checklist – 19 Points For Success

  • User Experience
21 / May, 2021
Not sure where to start when it comes to improving your ecommerce site homepage? Or perhaps you’ve optimised the homepage and want to check you haven’t missed something crucial? Our handy The Ecom

Is bad user experience killing your eCommerce site?

  • User Experience
17 / May, 2021
There’s no secret to success in online retailing. It comes down to website performance, digital marketing and making sure that a bad user experience doesn’t kill your eCommerce venture. What does

Ecommerce Product Page UX Guidelines

  • User Experience
14 / May, 2021
You waste time and money – and get a serious sales headache – if visitors to your online shop click away too quickly, making it vital to stick to these eCommerce product page UX guidelines. Succes

The eCommerce UX trends you need to be aware of

  • User Experience
10 / May, 2021
Some of these eCommerce UX trends may appear obvious at first glance and it’s likely you apply them already, but maybe you haven’t thought about why they’re so crucial. Mobile-first This has bee

9 Reasons to use eCommerce PPC

  • Ecommerce PPC
30 / April, 2021
Integrating online advertising into a successful digital marketing campaign is a great way to help boost your sales. This article looks in more detail at 9 eCommerce PPC benefits. When you need a way

Google Ads for Beginners: Guide For Success

  • Ecommerce PPC
26 / April, 2021
Google Ads for beginners can be overwhelming. Google Ads is a powerful platform for eCommerce businesses across the world. The channel allows you to serve well-timed ads to your target audience when t

Facebook Ads for Beginners: Guide For Success

  • Ecommerce PPC
23 / April, 2021
Facebook Ads for beginners can be overwhelming – it’s a powerful tool with endless possibilities. It allows businesses to serve highly targeted ads to users that are likely to buy your pro

How to generate sales via Ecommerce PPC Ads

  • Ecommerce PPC
19 / April, 2021
In order to increase online sales, most eCommerce businesses will turn to pay-per-click advertising. But how do you generate sales via eCommerce PPC ads? In this article, we’ll share our tips, advic

The best eCommerce web design tools

  • Websites
16 / April, 2021
Is this going to be the year that you design your new website? Are you unsure where to start and are looking for the best eCommerce web design tools to help you? Then read on to discover the best on o

Under used Ecommerce web design tactics you need to try

  • Websites
12 / April, 2021
Online shopping is a great way to make your products and services available to a wide range of customers. Read on to find out about under used ecommerce web design tactics to improve your site and inc

Best eCommerce Web Design Examples And What We Love About Them

  • User Experience
9 / April, 2021
Ecommerce websites can be very subjective, everyone has their own opinions as to what looks good and what works well. In this article, we are going share our favourite ecommerce web design examples to

6 eCommerce web design principles you need to know about

  • Websites
5 / April, 2021
For successful online retailing, having a truly unique website that reflects your brand is vital. However, do the best performing eCommerce sites share common factors? We look at 6 eCommerce web desig

5 Pieces of Advice From Our Ecommerce Web Design Expert

  • Websites
2 / April, 2021
With the rise of online shopping, there has never been a better time to improve your eCommerce web design. It’s easy to get caught up in designing an eCommerce website that looks beautiful but doesn

Ecommerce Web Design: How to Stand Out

  • Websites
29 / March, 2021
The key to great eCommerce web design and making your store stand out isn’t so much about being outrageous with your design, it’s about 2 key elements: usability and aesthetics. Making your site e

Ecommerce Web Design Mistakes to Avoid

  • Websites
26 / March, 2021
Over the next 12 months, online retailing will grow even stronger, offering customers faster, better shopping experiences. To get your share of success, you must avoid these eCommerce web design mista

Ecommerce Web Design Best Practice: What You Need to Know

  • Websites
22 / March, 2021
The better your website design, the better your chance of converting leads and achieving profitable growth. Here, we explore eCommerce web design best practice, to make your business success more assu

Low Budget Digital Marketing: 4 Tips for Success

  • Ecommerce PPC
12 / March, 2021
There’s no doubt that promoting your product or service online is the best way to create profitable growth. However, does it always involve serious investment? We explore four low budget digital mar

WooCommerce for Beginners: A Beginner’s Guide

  • Websites
8 / March, 2021
Seizing the opportunities offered by online retailing means setting up an eCommerce store that’s easy to use, efficient and secure. This article explains WooCommerce for Beginners and explores why W

7 SEO Facts You Need To See

  • SEO
5 / March, 2021
The term ‘search engine optimisation’ is often discussed but still widely misunderstood. Even some SEO agencies don’t fully grasp its potential. To give you a flavour, here are interesting and f

Social Media Advertising: A beginner’s guide

  • Social Media
2 / March, 2021
Social media is still a powerful way to grow your business. Especially if you get the right mix of organic (free) posts and ads to build sales leads. This beginner’s guide to social media advertisin

4 Essential Factors of Successful Ecommerce Product Page – Part 4: Shipping And Returns

  • User Experience
27 / November, 2020
In the fourth and final part of our ‘4 essential elements for high converting ecommerce product pages’ blog series, we will be taking a closer look into how you can optimise your shipping and retu

4 Essential Factors of Successful Ecommerce Product Page – Part 3: Product Descriptions & Reviews

  • User Experience
20 / November, 2020
Following on from our ‘Product Images & Image Gallery UI’ blog post, where we looked into creating product images that convert, in part 3 we’ll be taking a closer look into how to write prod

4 Essential Factors of Successful Ecommerce Product Page – Part 2: Product Images

  • User Experience
13 / November, 2020
Following on from part 1 of our ‘4 essential elements for high converting eCommerce product pages’ blog post, where we cover the 4 essential product page elements required for the highest conversi

4 Essential Factors of Successful Ecommerce Product Page – Part 1: The Buy Area

  • User Experience
6 / November, 2020
The product page on your ecommerce site is where people decide on whether they’re going to purchase the product or not. More often than not, ecommerce ux best practices are ignored on product pa

What Are The Benefits Of Email Marketing?

  • Email Marketing
21 / August, 2020
No business can afford to ignore a largely free marketing tool. Rumours of its demise are unfounded, and every organisation can use this brilliant, personalised communication option. We outline the be

4 reasons to include Live Chat on your website

  • Websites
14 / August, 2020
Is there anyone there? Chatbots help you to engage directly with individual customers. This can boost sales by improving your sites overall user experience, particularly as website users now demand in

6 simple steps to creating a Shopify Marketing Guide

  • Websites
21 / July, 2020
The benefits of having a Shopify site can be greatly amplified if you also have a Shopify Marketing Guide. It’s like a to-do list, for positioning and promoting your online profile. Here is a step b

COVID 19: The Shift In eCommerce Shopping Behaviours

  • General
17 / July, 2020
Lockdown left people reliant on buying online and created countless new converts to the convenience of eCommerce. However, it’s not all good news for online retailers, as our summary of changes to U

5 reasons to use PPC advertising

  • Ecommerce PPC
14 / July, 2020
Pay Per Click (PPC) involves using various advertising opportunities linked to your organisation’s keywords – primarily on Google or Facebook. Done right, it can boost your sales. However, it’s

8 best practices tips for eCommerce shopping baskets

  • User Experience
3 / July, 2020
Abandoned shopping carts are an eCommerce nightmare. Cancelling out your investment in building website traffic and leads. This guide explores best practice for shopping baskets to turn this around an

What are the fundamentals of Responsive Web Design?

  • User Experience
30 / June, 2020
Optimising your website to adjust to different viewing methods – intuitively and automatically – is a commercial necessity. This guide explores four basics of responsive website design to

SEO vs PPC: what is the difference?

  • Ecommerce PPC
  • SEO
25 / June, 2020
Many companies find themselves asking ‘which is best: Search Engine Optimisation or Pay Per Click?’. Understanding the differences between eCommerce SEO and PPC can help you to decide the right ti

What is user centred design?

  • User Experience
23 / June, 2020
User Centred Design can underpin any form of innovation. It can personalise products, processes, printed materials and digital entities by putting the user right at the heart of everything. But what i

How to optimise product pages to increase sales

  • User Experience
19 / June, 2020
You don’t necessarily need a complete overhaul of your eCommerce website to improve its effectiveness. Just a few series of small changes can have a tangible impact on your online retail sales. eCom

5 Ecommerce UX Principles for Creating a Successful Website

  • User Experience
12 / June, 2020
The market is currently wide open for online retailers. Especially if your website has made the best use of these five UX Ecommerce tips that support strong lead conversion and buoyant eCommerce sales

Top 5 new eCommerce trends to watch

  • General
12 / June, 2020
The second half of 2020 provides eCommerce ventures with abundant opportunities for growth. Not least as the COVID-19 pandemic created an upsurge in buying online. What other eCommerce ux trends shoul

What are the benefits of using templates to design a website?

  • Websites
9 / June, 2020
It’s possible to create a new website design quickly, and with the minimum of stress and headaches, if you base your pages on an existing template. The trick is to find the right website template an

How important is responsive website design today?

  • User Experience
22 / May, 2020
Do you know how effective your website design is across various devices and browsers? If not, you could gain a substantial sales boost from more responsive website design, especially from consumers on

5 simple ways to improve your mobile ecommerce experience

  • User Experience
7 / May, 2020
You have less than a second to grab the attention of customers using phones to make purchases. Then, poor performance means 88% of them won’t bother coming back. How can you design your mobile e

3 simple steps for creating an SEO marketing strategy for your Shopify site

  • SEO
23 / April, 2020
Shopify is a universally popular choice for eCommerce ventures. Searchability is still the key to success though. So, here’s a three-step shopify marketing strategy SEO activities, including a ‘li

3 Smart Marketing Strategies Companies Are Using to Survive COVID-19 (includes examples)

  • General
9 / April, 2020
During a crisis like COVID-19 the challenge to market your business and drive revenue may seem overwhelming. However, there are 3 smart digital marketing strategies (explained in this article) that to

What is a click test and why should it be part of your UX toolkit?

  • User Experience
3 / April, 2020
In a split second, website visitors chose to put something in an eCommerce basket, ask for more information or exit your website. All with a click. Understanding why is vital, making Click Testing an

Is SEO still necessary for your ecommerce website in 2020?

  • SEO
13 / March, 2020
A shop down a dark alleyway, with a tiny sign, is likely to fail. Even if sells superb goods at great prices. The modern equivalent is a website that’s hard to find. We explore the relevance of seo

What is the difference between user testing and user research?

  • User Experience
10 / March, 2020
Gathering ux research data is a key element when creating any customer facing product or service. User research and user testing are often confused. User testing is a method within a group of user res

3 reasons Ecommerce PPC campaigns fail to deliver a strong return on investment

  • Ecommerce PPC
6 / March, 2020
Spending digital ad campaign budgets wisely and well requires a great deal of thought, research and planning. We look at 3 possible reasons why your Ecommerce PPC return on investment is too low. The

Top 3 SEO strategy tips for E-commerce sites

  • SEO
28 / February, 2020
Ecommerce seo can be confusing to many however, connecting your online products to potential customers pivots on how ‘searchable’ your website pages are. If internet users can’t find you, you si

How to calculate roas for ecommerce PPC ads

  • Ecommerce PPC
25 / February, 2020
Knowing the potential value of online advertising is vital to avoid expensive misfires and mistakes. Factory Pattern’s simple guide to understanding ROAS – Return on Advertising Spend – helps to

5 ways to recruit users for your UX research

  • User Experience
21 / February, 2020
Getting into the mind of your customers is the most effective way to design the best user experience, and ensure your conversion rates stay on an upward trend. The ‘trick’ to getting into

How to outsource eCommerce support

  • General
18 / February, 2020
Business growth becomes more assured with the right eCommerce platform and digital marketing in place. This upwards trajectory can be underpinned and even increased, with strategic outsourcing. We thr

10 easy to use eCommerce payment systems for 2020

  • Websites
14 / February, 2020
Start-ups and evolving e-retailers need reliable payment gateways for their eCommerce site that consumers trust. We identify 10 with the potential to underpin your lead conversion; offering good funct

5 UX secrets that ensure outstanding eCommerce customer service

  • User Experience
11 / February, 2020
To attract and retain online customers, they need to be happy with their shopping experience from the first to the last click. ‘Personalisation’ and other strong UX techniques boost lead conversio

7 top ecommerce websites in the world: Their best UX secrets revealed

  • Websites
7 / February, 2020
A groundbreaking and detailed analysis of the 7 top-performing E-commerce worldwide websites reveals important insights into how the likes of Wayfair,Sears and Home Depot are converting visitors into

UX Research Cheat Sheet: Breaking Down the Methods Used

  • User Experience
4 / February, 2020
Put simply, good UX research design means better business. The more we all adapt to the digital age, the more critical seamless UX design is (that’s user experience, by the way). A frictionless

What do ‘web design services’ involve?

  • Websites
31 / January, 2020
Designing a website goes deeper than just physical appearance. Yes it needs to be a perfect visual representation of your business, but if it doesn’t perform as intended that will reflect badly

Is website user research necessary?

  • User Experience
28 / January, 2020
You might know your website inside out, but do your visitors feel the same? Don’t assume you know what your potential customers need from your site, do your user research and find out. I can gua

7 Social Media Tactics to Drive Traffic to Your eCommerce Site

  • Social Media
24 / January, 2020
In 2019, the number of people using social media hit a whopping 3.484 billion, a substantial increase on the previous year’s total. The number of business taking advantage of the powers of social me

Choosing the right colour combinations for your website

  • Websites
21 / January, 2020
There’s a whole science behind the meaning and impact of colours. We all know the obvious ones, red symbolises danger, and ironically also love and passion, but when it comes to choosing the right c

Is Your Website Ready for Voice Search?

  • User Experience
17 / January, 2020
Listen carefully; The rise of smart speakers is pushing the voice search trend. Voice is expected to be a £40 million channel  by 2022. This article explains why you need to get voice search ready a

UX Analysis of Buffer.com – we analyse & identify their special sauce

  • User Experience
14 / January, 2020
In this article we’ve run a UX analysis of the Buffer home page. Our UX research on the Buffer homepage is a heuristic review based on opinion and recognised usability principles which follows

10 annoying things on websites that people hate

  • User Experience
10 / January, 2020
“It seemed like a good idea at the time!” This could well apply to several website design features and functions that are absolute folly. They may look good, but they drag your website dow