What does ecommerce PPC management include?
As an ecommerce brand, driving growth and increasing revenue are the main goals. One of the best ways to achieve those goals is via pay-per-click advertising. In this article, we look at ecommerce ppc management and answer ‘what does it look like when an agency manages your ppc campaigns?’
What is ecommerce PPC management?
PPC, or pay-per-click, is a digital advertising channel where you, the advertiser, only pays when the user clicks on your advert.
Ecommerce PPC Management is when an ecommerce brand employs an agency or freelancer to manage their PPC campaigns for them.
That means that a PPC Agency – like Factory Pattern – would control your PPC advertising campaigns across various platforms. The agency would create a strategy, allocate the budget, write the copy, create the creative, and manage the ad campaigns on a daily basis.
The most popular platforms for PPC advertising are Google Ads and Facebook Ads.
But what is the main difference between the two?
On Google Ads, you are serving your ads when they are related to a search term a user inputs on the search engine. That means that you are showing your ad when a user is looking for a business or product like yours.
In contrast, Facebook Ads allow users to serve media-driven ads (i.e. image or video) on their social networks, Facebook and Instagram. The difference here is that users are browsing their social feeds, not searching for products, so the challenge is to stop them scrolling and grab their attention.
What does PPC management include?
When you hire an agency for ecommerce ppc management you are hiring experts that can craft specialist campaigns across your chosen PPC channel.
But what do you actually get when you employ a PPC agency?
- A PPC audit to analyse your current account set up and identify strengths and weaknesses
- A PPC strategy tailored to your business and product
- A measurement plan for PPC campaigns including targets and goals
- Allocated ad spend, setting budgets and bid caps
- Drafting ad copy tailored to each platform
- Designing ad creative, including image and videos
- Launching PPC campaigns
- Manage ads and PPC campaigns on a day-to-day basis
What are the benefits?
So we’ve talked you through what an ecommerce PPC agency does, but what are the benefits of ecommerce ppc management?
There are a number of benefits to hiring an agency to manage your PPC campaigns, including optimised retargeting ads, cross-platform skills and more. The main benefit however is that you will be utilising the years of experience in ecommerce that an agency like Factory Pattern has.
We’ve learnt the lessons managing PPC campaigns for countless ecommerce businesses and can apply what we’ve learnt to your PPC campaigns.