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Most industries will have their fair share of technical terms, acronyms and jargon, and ecommerce marketing is up there with an incredibly long list. Getting to know all of the ecommerce terms out the...

In an ever-changing retail landscape, ecommerce sales are growing, with estimates that they’ll reach $8.1 trillion globally by 2026. So, if you want your ecommerce website to be a part of this forec...

Choosing the best payment gateway for your site is an important decision. A payment gateway is the operation that reads and transmits the payment information of a sale from the customer’s bank accou...

At Factory Pattern, we need the best tools for project management that provide us with a collaborative and easily accessible space with the freedom to customise according to our company’s needs. In ...

One of the key terms and KPIs used by digital marketers to measure performance on an ecommerce website is by tracking the conversion rate. And in this blog we’ll answer that burning question, ho...

ROAS benchmarks across different industries, in this article we will explain the best ROAS ratios to look for and how you can calculate them. ROAS (Return on Ad Spend) helps you understand how profita...

Where’s the first place you look for information about restaurant opening times, directions to locations or places to buy goods or services? There’s a very good chance that the answer is your mobi...

If you’re marketing analytics nerds (like us) you’ll know that Google Analytics 4 (GA4) is the new replacement for Google Universal Analytics (UA), and that UA will stop processing new hits as...

As technology advances and global circumstances change, the world is moving more and more towards digital and online environments. Ecommerce is rapidly on the rise and is showing no signs of stopping....

The majority of marketing teams focus on SEO and PPC to acquire as many users as possible and direct them towards ecommerce sites, hoping they’ll convert with few issues. But what happens when they ...

Ecommerce web design services are easy to find, with lots of established agencies available to offer their skills and expertise. The tricky part is understanding the specific services you need for you...

With the digital landscape rapidly and forever changing, it’s easy for website designs to become outdated and sadly left in the dust. Often, you only need to refresh your website design, rather than...