User Experience

Put simply, good UX research design means better business. The more we all adapt to the digital age, the more critical seamless UX design is (that’s user experience, by the way). A frictionless ...

You might know your website inside out, but do your visitors feel the same? Don’t assume you know what your potential customers need from your site, do your user research and find out. I can gua...

Listen carefully; The rise of smart speakers is pushing the voice search trend. Voice is expected to be a £40 million channel  by 2022. This article explains why you need to get voice search ready a...

In this article we’ve run a UX analysis of the Buffer home page. Our UX research on the Buffer homepage is a heuristic review based on opinion and recognised usability principles which follows ...

“It seemed like a good idea at the time!” This could well apply to several website design features and functions that are absolute folly. They may look good, but they drag your website dow...

Bounce rates can be the bane of your existence. After investing considerable sums in a fabulous looking website, it’s frustrating to realise that visitors are clicking away far too quickly, far too ...

Every square centimeter of your website design is significant and helps you to meet your business goals. Making sure your website footer has been curated to increase your website user experience is cr...

Having ‘2020’ vision over your website performance is vital. The new year is upon us, but the need to constantly evaluate and improve User Experience (UX) never gets old. Especially if you resolve...

At Factory Pattern, we use HubSpot’s CRM (Customer Relationship Management) tool to communicate effectively with clients and manage our sales process. Not only do HubSpot provide a fantastic suite o...

As the owner-manager of a small business – especially a start-up-venture – you will be bombarded with diverse ideas and initiatives to market your products and services. You will no doubt have a r...

Measuring the User Experience (UX) of your website should be a constant process, not an occasional chore. Are enough website visitors progressing to goals such as buying or enquiring? If not, why not?...

Getting to grips with the behaviours of your website visitors is vital. With expert help, you can also dig down on the logic and emotion behind that behaviour. We’ve looked at the significance and m...