Confused as to what landing pages are? Want to know how landing pages convert more visitors into sales?
Landing pages are website pages that are laser focused on 1 subject and (usually) 1 action.
Examples of Landing Pages include:
- Product click-through pages
- Lead generation pages
- Free downloads and ebooks
Landing pages are used for marketing campaigns driven by PPC ads (Google Adwords, Facebook, etc). The ads direct traffic interested in your product, service or giveaway and make it super easy to get in touch to find out more or to click through to a specific product or product range.
Here’s a handy infographic to answer those questions and find out how much it costs to get a beautiful landing page designed and built.
So What’s The Difference Between a Homepage and a Landing Page?
Unbounce answer this beautifully here:
“Consider the following diagram, which shows a homepage and a landing page. The orange areas on each diagram represent links on the page. As you can see, the Homepage (on the left) has 43 links, and the landing page (on the right) has only 1.
Homepage (left) vs. Landing Page (right)
Having fewer links on your landing page has been proven to increase conversion rates when it comes to paid advertising, as there are fewer available distractions. Which is why expert marketers doing paid advertising always use a dedicated standalone landing page as the destination of their ad traffic.” – Ref: Unbounce ‘What is a landing page?’